When Disaster Strikes: Crisis Communication Planning and Execution in Uncertain Times

In today’s unpredictable world, organizations must be prepared to respond effectively when a crisis arises. Having a well-developed crisis communication plan in place can make the difference in protecting your organization’s reputation and maintaining trust with stakeholders. Join us to learn how to anticipate potential crises, develop a proactive strategy, craft clear messaging, engage key stakeholders and respond with transparency and confidence.

Attendees will take away the following elements from this session:

• Core Elements of Crisis Communication Planning: Psychology of a crisis (understanding how key stakeholders react in a crisis to develop crisis communication strategies and messaging); crisis communication lifecycle (patterns of a crisis and how to respond); structured response framework; and crisis communication teams.
• Develop a Proactive Strategy for Crisis Preparedness: Best practices for anticipating crises, conducting scenario planning and crafting key messages before a crisis occurs.
• Master Effective Messaging and Stakeholder Engagement: Strategies for communicating in a timely, transparent and empathetic manner to maintain trust with donors, members and the public during a crisis.
• Navigate Crisis Response with Confidence and Accountability: Implementing a rapid response plan, coordinate with media and ensure your organization upholds its mission and integrity in the face of adversity.

Presented by Rick J. Kaufman, APR and moderated by Tony Pals.

Hosted by the Association/Nonprofit Section and made available to all PRSA members. Paid registration for non-Association/Nonprofit Section members includes the live webinar and video playback for one month.