How to Tell Authentic Stories That Shift the Narrative

On-Demand

Learn how strategic storytelling can shape our organizations, build connection and bring about change. Using as a framework the principles of strategic communication outlined by PRSA (research, planning, implementation and evaluation), you will learn how to:

  • Identify stories within your organization that may be overlooked.
  • Analyze stories for common themes that tie back into your organization's goals.
  • Repurpose content to amplify stories with the right audiences.

Presenters

Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar.

Pricing

REGULAR RATE
PRSA MEMBER
$0.00
NONMEMBER
$200.00

Duration

50 minutes

Categories:

Branding, Communication Strategy, On-Demand, Social Media, Techniques & Tactics, Webinar

Recording Date

May 12, 2022