Measuring Reputation: How To Help Build Your Company's Brand

Building brand and reputation requires an understanding of audience perceptions of corporate attributes and impact as well as how those insights inform storytelling.

Join this PRSA Learning Webinar to better understand the importance of monitoring influencer awareness of your brand, and discover how your company can benefit.

The presenters, Tracy Schario, APR, Fellow PRSA, and Nancy Steelberg, will share lessons learned from nearly two decades of experience utilizing research to build corporate brand awareness and engagement and measure corporate reputation.

By the end of this webinar, participants will:

• Understand primary research questions to measure corporate reputation, familiarity and willingness to engage.
• Learn how to use research on audience personas to develop integrated PR and marketing campaigns with measurable objectives.
• Develop an understanding of reputation research and how to communicate with executive leaders.