PRSA Storytellers: How To Identify and Develop New Storylines: A Strategic Approach
On-Demand
Understanding how to identify, develop and place great stories is a critical set of skills for any communications professional.
Join this PRSA Storytellers webinar to hear from Tony Sclafani, managing director, Mercury Public Affairs, as he walks you through the process of cultivating stories from the ground up in order to create successful pitches for media. Learn strategic methods on how to navigate internal operations, pinpoint relevant data and secure leadership support as you strive to reinforce brand values through storytelling.
