The Conventional Approach to Influencer Analysis Is at a Standstill: Navigating the New Frontier
On-Demand
Identifying and ranking influencers is becoming increasingly complex in a world of disparate data signals. To make matters worse, reputations can be ruined in a matter of seconds, depending on the source.
As a result, making sense of the data and determining the credibility of the source as well as its likelihood to impact brand reputation requires a new approach to looking at influencers from many different angles, combining automation and human insight to truly understand who matters, why and how to respond during a crisis.
Join this PRSA Learning webinar to learn about the journey Stratint took to answer those questions, the capabilities they developed because of it, and the lessons they learned along the way.
By the end of this webinar, participants will be able to:
- Prioritize their key stakeholders based on the strategic goals, and identify the influencers and issues that impact them.
- Establish the types of metrics, both qualitative and quantitative, that define the influencers, and the level of their influence on specific stakeholder groups
- Learn how to understand their key influencers better: their reach, their motivations and how connected they are to other influencers.
