PRSA Storytellers: Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication
On-Demand
The integration of social and digital media in public relations practice has presented an array of ethical dilemmas — a lack of transparency, unreported endorsements, use of bots, consumer privacy breaches, and misrepresentation of a brand or organization are just a few examples.
This webinar will share insight about how public relations professionals can effectively navigate digital communication ethics. You’ll learn about:
- a research study among U.S. and Canada public relations professionals focused on the frequency and types of ethical challenges facing public relations professionals in today’s digital communication environment.
- resources, training and how to integrate the values of the PRSA Code of Ethics to guide ethical decision-making processes and behavior for digital communication.
- personal experiences and guidance related to digital ethics from public relations scholars and practitioners.
Join PRSA’s Board of Ethics and Professional Standards and the Corporate Communication Section for this conversation.
Panelists:
- Juan Meng, Grady College of Journalism and Mass Communication, University of Georgia
- Solyee Kim, Grady College of Journalism and Mass Communication, University of Georgia
- Bryan Reber. Grady College of Journalism and Mass Communication, University of Georgia
- Heidi Modarelli Frank, APR, Chief Relationship Officer, Marcus Thomas LLC
- Karen Swim, APR, Accredited PR Professional, Words For Hire
Moderator: Michele E. Ewing, APR, Fellow PRSA, School of Media and Journalism, Kent State University, Member of PRSA’s Board of Ethics and Professional Standards