PRSA Storytellers: PR to the Front, Please

Too often PR and communication professionals are brought in too late. They are asked to participate only after a crisis has developed, an acquisition made, earnings and losses accounted or a product was built and is ready to ship.

This webinar presents why communicators should be at the front of management activities; to be at the table where important decisions are made; to be story creators and not just storytellers.

Through case studies and insights from industry leaders, Matthew Sawyer will show how organizations thrive when strategic communicators are engaged at the start of product development and business planning processes.

This webinar is sponsored by Columbia University School of Professional Studies.