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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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Certificate ProgramCourse/WorkshopCreativity & Innovation Certificate Program: Harness Outside-the-Box Thinking to Drive Results
Nov. 5 – Dec. 10, 2024
This unique five-module certificate program is designed to equip participants with essential skills to foster creativity and innovation.Categories: Leadership & Management, Techniques & Tactics -
WebinarPredictive Analytics in a Polarized World: Using Communications Data To Know What’s Coming Next
Nov. 21, 2024 3:00 p.m. – 4:00 p.m.
Using real data from media coverage around this year’s election, this webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions.Categories: Emerging Trends, Techniques & Tactics -
WebinarAdvanced AI Strategies and Use Cases for Communications Pros
Dec. 3, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.Categories: Emerging Trends, Techniques & Tactics -
WebinarTotal Solar Eclipse Generates NASA Excitement, Engagement, and Storytelling Opportunities
Dec. 3, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how NASA used the unique opportunity of the the total solar eclipse of 2024 to engage their publics through storytelling, partner activities and more.Categories: Techniques & Tactics -
WebinarGoing Indie: Making the Leap from Employee to Independent Practitioner
Dec. 11, 2024 2:00 p.m. – 3:00 p.m.
This webinar will give you the information you need to determine whether “going indie” is right for you and if now is the time to make that leap.Categories: Special Interests -
Course/WorkshopFrom TV to TikTok: Next Gen Media Training
Dec. 12 – 13, 2024
New York, NY
This fast-paced workshop provides training and coaching for every type of media and social media encounter — whether you have a good story to tell or a crisis to manage.Categories: Media Relations, Social Media -
WebinarFuture Watch 2025: Key Trends Every PR Professional Should Have on Their Radar Screen in the Coming Year
Jan. 23, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar to learn about the potential signals of change, how to prepare for game-changing events, and the action you, as a PR professional, should consider taking today to help your organization become more resilient.Categories: Emerging Trends -
WebinarFive Ways To Improve Your Writing Process
Jan. 30, 2025 3:00 p.m. – 4:00 p.m.
Could you be writing better, easier and faster? Learn to save five hours a week — and get better results from your writing — in this webinar.Categories: Writing -
Course/WorkshopGoing Strategic: The Essentials of Strategic Communications
Feb. 4 – 13, 2025
This three-part virtual workshop will serve as a foundation to understanding the key steps that need to be taken in strategic communications. It will explore how other PR professionals have made a difference using these strategies.Categories: Communication Strategy -
WebinarPermission To Play: Encouraging Creative Experiments in Communications
Feb. 11, 2025 3:00 p.m. – 4:00 p.m.
What happens when communications professionals feel confined by rigid expectations and a fear of failure? Innovation stalls, creativity shrinks and messaging becomes stagnant. When communicators don’t have the freedom to experiment, their ability to engage audiences with fresh ideas is stifled and opportunities to make meaningful impacts are lost. More importantly, the very essence of what makes communications a dynamic force in shaping a company’s image, brand and culture becomes diluted. AllowCategories: Leadership & Management, Techniques & Tactics -
WebinarReputation Resilience: A Self-Assessment To Prepare for the Unpredictable
Feb. 27, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar to learn how to conduct a self-assessment of your organization’s ability to prepare for and navigate reputational challenges big and small.Categories: Crisis & Reputation -
Certificate ProgramCourse/WorkshopPublic Affairs: Practical Skills for Communicators
Mar. 5 – Apr. 9, 2025
The course will take you on a journey, providing what you need to know to handle your work as a public affairs officer, and finally, introducing trending and visionary discussions about your future in public affairs and government.Categories: Communication Strategy, Special Interests -
WebinarHow To Get Your Point Across Quicker: Mastering the Art of Proactive Communication
Mar. 13, 2025 3:00 p.m. – 4:00 p.m.
Join this webinar to learn about strategies for anticipating and addressing rebuttals through fact-based preparation, understanding audience psychology and delivering your message with clarity and conviction.Categories: Communication Strategy, Techniques & Tactics -
ConferencePRSA 2025 Counselors to Higher Ed. Sr. Summit
Mar. 24 – 25, 2025
Washington, DC
The CHE Senior Summit brings together communications, PR, and marketing leaders from college campuses across the U.S. -
ConferencePRSA 2025 Counselors Academy Spring Conference
Mar. 31 – Apr. 2, 2025
Charleston, SC
This annual conference brings together PR agency owners and executives to address the evolving changes in the public relations landscape.Categories: Special Interests -
ConferencePRSA 2025 Travel & Tourism Conference
Jun. 2 – 5, 2025
Key media and professional development experts meet to address the evolving changes in the media and public relations landscape.Categories: Special Interests -
PRSA ICON 2025
Oct. 28 – 30, 2025
Washington, DC
Join us in Washington DC, for the always insightful ICON 2025. Our headquarters hotel for PRSA will be the Washington Hilton. -
Webinar10 Things Your Boss Wishes You Knew About Technology and Innovation In PR
On-Demand
This webinar will explore some of the most recent trends in PR technology and innovation.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
Certificate ProgramCourse/WorkshopA New View of Integrated Marketing Communications Certificate Program
On-Demand
In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.Categories: Integrated Marketing Communications (IMC) -
WebinarAct Like a Communicator, Think Like a CEO
On-Demand
Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.Categories: Communication Strategy, Leadership & Management, Techniques & Tactics