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The Banking and Finance Section is made up of nearly 200 communication and public relations professionals who serve all levels of financial institutions. The Banking and Finance Section offers opportunities for professionals at all stages of their career to connect with practitioners who understand your issues and are willing to share solutions.

About

About Us

Members often seek programming related to financial literacy, and the Banking and Finance Section offers content that will help members develop a map to drive career advancement, enhance charitable involvement, and become better positioned to serve as trusted advisers in the C-suite and at the board table.

Section Member Resources on MyPRSA


How Do I Join?

If you are already a PRSA member and looking to join this Section, please call the Member Services department at (212) 460-1400 or email: membership@prsa.org.

Not a PRSA member? Learn about the benefits and how to join PRSA here.

Join your colleagues at these organizations by taking advantage of our Section membership benefits now!

Wells Fargo
Georgia-Pacific
Vanguard
us bank
Webster Bank
Honeywell

From the Chair

From the Chair

headshot of Tricia Ross

 

Dear PRSA Banking and Finance Section Members,

I am thrilled to welcome you as the new Chair of the PRSA Banking and Finance Section for 2025. As we embark on this new journey together, I am excited and determined to make our group a dynamic and engaging forum where we can discuss the most pressing issues facing public relations professionals and communicators in the banking and finance industries.

As you well know, our industry is constantly evolving, and it is more crucial than ever to stay ahead of the curve. This year, we aim to make our group a vibrant hub for sharing and discussing the biggest challenges and opportunities in our industry.

Exciting Slate of Webinars
We are thrilled to announce a slate of timely webinars designed to provide you with valuable insights into the latest trends and hot topics.  Our initial ideas include exploring the impact of Artificial Intelligence on our industry, navigating the new Administration and its effects on banking and finance, and capturing mindshare for all stakeholders when it is harder than ever to capture attention. These webinars will feature expert speakers and thought leaders who will share their knowledge and experiences to help you stay informed and inspired.

Interactive and Informal Conversations
We believe that informal conversations can be just as valuable as formal presentations. This year, we are introducing a series of coffee chats and virtual water coolers where you can share best practices, exchange war stories, and build connections with your peers. These sessions are designed to be relaxed and conversational, providing a space for open dialogue and mutual support.

Creating Value and Fostering Community
Our primary goal is to create value for you as public relations executives and communicators. We strive to foster a strong sense of community where you can connect with like-minded professionals, share insights, and support each other's growth. By participating in our events and discussions, you will have the opportunity to expand your network, gain new perspectives, and enhance your skills.

A Year of Growth and Knowledge Exchange
We are optimistic that 2025 will be a year of continued growth for our Banking and Finance section. We invite you to actively participate in our events and encourage your colleagues to join along to share in the exchange of ideas.

I look forward to seeing all of you throughout the year at our virtual Section events. Let's make this year a memorable and impactful one for the PRSA Banking and Finance Section.

Warm regards,
Tricia Ross
Chair, PRSA Banking and Finance Section

Executive Committee

Banking and Finance Section
Executive Committee

headshot of Tricia Ross

Chair

Tricia Ross
Managing Director
Financial Profiles
Los Angeles, CA
tross@finprofiles.com


Andrew-Healy

 

CHAIR-ELECT

Andrew Healy
Co-Founder/Partner
Water & Wall Group
New York, NY
andrew@waterandwallgroup.com


Chandler Elmore headshot

IMMEDIATE PAST Chair

Chandler Elmore​, MBA
Public Relations Manager
Blue Federal Credit Union
Cheyenne, WY
chandler.elmore@bluefcu.com


SECRETARY/2026 CHAIR ELECT

Britt Mitchell
Manager, Financial Communications
Adtalem Global Education
brittney.a.mitchell@gmail.com

Members-at-Large

Jamie-Guise

 

Jamie W. Guise
SVP, Chief Community Marketing & Internal Brand Officer
Old National Bank
Ann Arbor, MI
jamie.guise@oldnational.com


Katie-A-Bender

 

Katie Bender
AVP- Community and Public Relations Manager
Northrim Bank
Anchorage, AK
Katie.Bender@nrim.com


Richard-Pulvino

 

Richard Pulvino
Manager, Corporate Communications & Social Media
ESL Federal Credit Union
Rochester, NY
rpulvino@esl.org