Counselors Academy
Counselors Academy Section has been connecting senior public relations counselors, from the leaders of established larger firms to independent practitioners, for more than 50 years.
Today, Counselors Academy continues to empower members through closely collaborative relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. All of our members are passionate
about offering their insights and experiences while drawing on the unique perspectives of their peers. We know that by sharing our skills, we do better work.
If you are already a PRSA member and looking to join this Section mid-year, please call the Member Services department at (212) 460-1400 or email: membership@prsa.org.
Member Resources
Nonmember Resources
- Restoring trust in business- models for action + scorecard
- Guide to selecting a public relations firm or consultant
*This is a sneak peek at Member Resources. Join this Section for full access.
Related Learning
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Unlocking the Power of Human-Centric AI to Elevate Your Content
May 14, 2024 2:00 p.m. – 3:00 p.m.
In this session, discover five key takeaways to transform your content creation process with AI and elevate your game. -
PRSA 2024 Employee Communications Connect Conference
May 15 – 17, 2024
Atlanta, GA
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How Can Practitioners Make Their Crisis Communication Evidence-based?
May 15, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn about several crisis communication theories that are supported by empirical data, including Situational Crisis Communication Theory and Stealing Thunder Theory, along with other emerging research in the field.