PRSA Counselors to Higher Education Senior Summit
March 24-26, 2025 | Washington, DC
2025 Summit
About the Summit
The Counselors to Higher Education (CHE) Senior Summit brings together communications, PR, and marketing leaders from college campuses across the U.S. to share insights, research, and best practices. Attendees will have the opportunity to network, collaborate,
and gain valuable knowledge to advance communications and PR at their institutions.
Summit Highlights
- 12+ sessions and keynote presentations on the latest trends and issues in higher education communications and PR.
- Numerous opportunities for networking, mentoring, and roundtable discussions to strengthen your relationships with communications leaders at peer universities across the U.S.
- Hear from national media outlets covering higher education about the best media relations strategies.
- An invitation-only Executive Leadership Summit will be available for senior communications leaders to connect and engage on the most pressing topics facing higher education today.
Who should attend the CHE Senior Summit?
This is a must-attend event for communications and public relations professionals working in higher education.
- Communications and PR professionals at colleges and universities, graduate schools, and professional schools
- Chief Communications Officers and Vice Presidents of Communications in higher education (Check out the Executive Leadership Summit for exclusive programming for senior leaders.)
- Consultants and agencies serving higher education clients
What topics will be highlighted at the Senior Summit?
Sessions and workshops will address a broad spectrum of topics related to communications, PR, and marketing in higher education, including but not limited to:
- Artificial Intelligence, Emerging Technologies, and Communication Tools
- Strategic Leadership
- Crisis Communication Strategies
- Reputation Management
- Media Relations Trends and Best Practices
- Storytelling and Content Creation
- Inclusive Communications and Marketing
- Internal Communications
- Best Practices in Executive Communications at Universities
- Building High-Performing Communications and PR Teams in Higher Education
- Thought Leadership and Research Communications Strategies
- Communication Strategies for Academic Units
- APR Certification for Higher Education Leaders
REGISTRATION IS NOW OPEN
SPONSORSHIP OPPORTUNITIES
Jay Goldberg
Sales and Brand Partnerships Director
James G. Elliott Company
j.goldberg@jgeco.com
O: (917) 421-9070
C: (917) 733-3355
Mike Runkle
Manager, Chicago Office
James G. Elliott Company
m.runkle@jgeco.com
(312) 348-1210
Schedule at a Glance
CHE Summit Schedule At-A-Glance
Monday, March 24
Elevate Your Communications and PR Career
3:00 pm-5:00 pm
Registration
4:00 pm-5:15 pm
Opening Mixer and Leadership Development Session
Tuesday, March 25
Deep-Dive Into Communications and PR Issues and Trends
9:00 am-12:30 pm
Conference Sessions and Workshops
12:30 pm-1:50 pm
Pat Jackson Lecture Award Presentation and Networking Lunch
2:00 pm-5:30 pm
Conference Sessions and Workshops
Wednesday, March 26
Leadership and Media Engagement
9:00 am-12:30 pm
Conference Sessions and Workshops
12:30 pm-1:30 pm
Higher Education Media Panel Lunch
2:00 pm-3:30 pm
National Media Panel
Executive Leadership Summit At-A-Glance
Tuesday, March 25
Creating Connections with Senior Leaders
6:00 pm-7:30 pm
Opening Mixer and Senior Leader Networking Dinner
Wednesday, March 26
Navigating Trends and Challenges in Higher Ed
8:00 am-12:30 pm
Conference Sessions, Fireside Chats, and Panel Discussions
Registration & Hotel Info
Conference Rates
| Registration Type | Saver Rate Before February 3, 2025 | Standard Rate After February 3, 2025 |
|---|---|---|
| Section Member | $775 | $875 |
| PRSA Member | $835 | $935 |
| Non-Member | $1005 | $1,105 |
| Day Registration Monday or Tuesday only | $525 | $625 |
Hotel Info
