Corporate Communications Section
The Corporate Communications (Corp. Comm) Section is made up of nearly 1,200 public relations and communication practitioners who are responsible for external communications and serve as the voice of their organization. These Section members understand that corporate communication is changing rapidly, as technology and a 24-hour news cycle demand greater transparency with regard to everything from a corporation’s finances to its social responsibility and sustainable business practices.
Members of this Section understand the unique challenges that you face and are willing to share solutions though networking opportunities, teleseminars, webinars, in-person events, resources, and an online community.
If you are already a PRSA member and looking to join this Section mid-year, please call the Member Services department at (212) 460-1400 or email: membership@prsa.org.
Corporate Communications Impact24 Conference
Nonmember Resources
*This is a sneak peek at Member Resources. Join this Section for full access.
Related Learning
Presenters
Schedule
Tuesday, Nov. 12
Session One: Diving into the mind of a journalist and digging into news releases and media advisories.
- Identify the characteristics of a journalist and how they assess news releases and story pitches.
- Identify the main elements of a news release and a media advisory (and their differences).
Thursday, Nov. 14
Guest Speaker: Andy Giegerich, managing editor, Portland Business Journal
Session Two: Advice for writing and editing news announcements, including four case studies.
- Identify the seven steps to writing/editing a news release.
- Identify ways to make your news writing easier to read.
Tuesday, Nov. 19
Guest Speaker: Jeff Manning, investigative reporter, The Oregonian
Session Three: Beyond the news release: advertorials, contributed articles, letters to the editor and op-ed pieces; fun with grammar; writing with consistency; and when not to send out a news announcement.
- Identify some other forms of news writing including advertorials, contributed articles and op-eds.
- Identify the times when not to send out a news announcement.
Accreditation Information
Participants with the APR credential earn 1.5 CEUs for this course.Network With Members From
