PRSA Corporate Communications Impact ’24 Summit:
Sharpening Skills for Communications Leadership
Nov 13 – 14, 2024 | New York, NY
2024 Summit
Impact24
Join this intimate two-day summit for networking and a deeper dive into key issues and topics important to mid- and senior-level practitioners of corporate communications.
Located at:
PRSA Headquarters
120 Wall Street, 21st Floor
New York, NY 10005
Sponsored by the PRSA Corporate Communications Section.
Agenda
Schedule at a Glance
Schedule and specific sessions are under development and subject to change.
Thank you for your understanding.
Wednesday, Nov. 13
8–9:30 a.m.
Breakfast and Networking
9:30 a.m.–12:30 p.m.
Crisis Planning and Response
- Key elements of today’s crisis plan
- Gap analysis session
- Tabletop drill exercise
12:30–1:30 p.m
Lunch with Panel Discussion
1:45–5 p.m.
Taking It to the Street:
How Communications and Investor Relations Can Unlock Maximum Value
- Understanding balance sheet and financial language
- ESG basics and trends
- Working with finance, legal and HR — processes, best practices and tips
- 6–7:30 p.m.: Reception or Dinner TBD
Thursday, Nov. 14
8–9:30 a.m
Breakfast and Networking
9:30 a.m.–12:30 p.m.
Using AI
- Hands-on skills session with AI basics overview (prompts, etc.)
- Use of various tools for internal and external communications
- Consideration of impacts, including legal, branding, ethics, PRSA guidance, etc.
12:30–1:30 p.m.
Lunch with Panel Discussion:
Think Like a CCO — Maximizing Your Career Impact
1:45–4:45 p.m.
Communicating Across Generations
- Understanding each generation
- Communicating with each generation (hands-on writing/planning exercise)
- Evolving your communications ecosystem