Independent Practitioners Alliance

UPCOMING PROGRAMMING FOR INDEPENDENT PRACTIONERS ALLIANCE

Our Independent Practitioners Alliance (IPA) is the Professional Interest Section of PRSA focused on specialists.

In one form or another, “Indies” serve as “ringers” for distinct niche services, like a particular skill set or an industry focus. Our expertise tends to prove unwieldy for agencies or organizations to keep on staff, but critical to find when that need arises. We often join projects as subcontractors or bring others along with custom-assembled teams.

Indies collaborate on refining our mastery of managing a consulting practice and running the business. Senior practitioners and new entrepreneurs trade valuable insights on everything from business strategy to client management. Further, the art of the consulting relationship – the diplomacy, the quality of our discovery process, the effectiveness of (social) contracting, and negotiation/renegotiation as relationships unfold – is a skill set not limited to Indies. Professionals at every level need increasing proficiency for these kinds of interpersonal exchanges to grow.

PRSA’s strategic plan states our mission is, “To make communications professionals smarter, better prepared and more connected through all stages of their career.” IPA Section steps up to this mission every week, bringing Indies together.

If you are going solo, don’t go it alone. Join us in IPA.

Mila Fairfax
IPA Section Chair