PRSA Travel & Tourism 2025 Conference
June 2-5, 2025 | Tampa, Florida
Travel & Tourism 2025
Travel & Tourism 2025
Presented by the PRSA Travel & Tourism Section, the annual conference brings together key media and professional development experts to address the evolving changes in the media and public relations landscape.
The 2025 conference will be particularly relevant to the nation’s communicators with the opportunity to gather, reconnect, and seek timely strategies, resources, and diverse perspectives to thrive and excel in the industry.
Take advantage of our Early Saver Rates.
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Registration Info
Registration Info
| Membership Type | Super Saver By 1/10/2025 | Saver By 4/21/2025 | Regular |
|---|---|---|---|
| Section Member | $1,195 | $1,395 | $1,595 |
| Member | $1,295 | $1,495 | $1,695 |
| Nonmember | $1,595 | $1,795 | $1,995 |
Schedule at a Glance
Schedule at a Glance
Monday, June 2
9 a.m. - 3 p.m.
Destination Experiences
Discover all that Tampa has to offer before the conference begins!
5 - 6 p.m.
Newcomer’s Reception
New to PRSA Travel & Tourism? Join us to meet other new conference attendees and mix and mingle with the PRSA Travel and Tourism Executive Committee.
6:30 - 8 p.m.
Opening Reception
Tuesday, June 3
7 a.m.
Morning Wellness
Early bird? Join us for a fitness/wellness session to start the day – details to come!
9 a.m.
Breakfast, Conference Opening and Welcome
Hear from our host destination, learn about the program for the week, and how to maximize the value of the next 3 days at conference.
10 a.m. - 4 p.m.
Professional Development Breakout Sessions
Choose from an array of breakout sessions covering a wide variety of PR/comms topics.
Noon - 1:30 p.m.
Wham, Bam, Thank You FAM!
Join destination and media panelists as we navigate the changing nature of media visits and FAM trips, best practices, and how media want to experience this key strategy in many travel PR plans.
4 - 5 p.m.
Industry Roundtables
Attend the roundtable discussion group that best applies to your subset of the industry.
7 p.m.
Dine Around Tampa!
Visit Tampa Bay has selected the best of the best restaurants throughout the destination. Select a restaurant for dinner and dine with other attendees in a small group setting around the destination.
Wednesday, June 4
7 a.m.
Morning Wellness – Optional Activity
8:30 a.m.
Networking Breakfast
Don’t miss the opportunity to catch up with fellow communicators and get ready for the sessions ahead.
9 a.m.
Editor’s Panel sponsored by TravMedia
10:30 a.m. - 12:45 p.m.
Media-Led Breakout Sessions
Choose to attend various breakout sessions led by top-tier media and content creators in the travel, tourism, and lifestyle space.
1 p.m.
Keynote
Sara Walsh, Emmy-award winning sports anchor and journalist (NFL Network, TNT Sports)
2:30 - 3:30 p.m.
Travel Industry Hot Topics
Small breakout sessions to focus on the hot travel topics of the day and learn from your peers. Topics to be announced soon!
4 p.m.
Travel Trends Trivia
After popular demand, it's back again! Team up with your fellow travel pros and play to win some big prizes, like Delta Airlines gift cards! The questions get harder every year – buckle up!
7 p.m.
Media Mixer
Connect with some of the best journalists and content creators that were on our panels throughout the conference over food and drinks.
Thursday, June 5
9 a.m.
Closing Breakfast and Crisis Communications Mini-Masterclass
Don’t miss this final professional development moment of the conference (read: don’t leave early! This is worth it!) to learn more about crisis communications in the travel and tourism industry from an inspiring expert in this space. More details to come!
10:30 a.m.
Conference Concludes
Safe travels and see you in 2026!
11 a.m.
Destination Experiences
Don’t miss out on the opportunity to experience Tampa before you head home.
Hotel Info
Hotel Info
JW Marriott Tampa Water Street combines modern luxury with the sophisticated energy of Tampa's vibrant downtown district; the Tampa Riverwalk, Amalie Arena, and other attractions are right at your fingertips. Spark creativity or celebrate a special occasion in nearly 100,000 square feet of artful event space.
PRSA has secured a limited number of discounted rooms at the J.W. Marriott Tampa Water St. Hotel. Discounted rates begin at $250/night and are available on or before May 3rd, or when rooms run out, whichever is first.
Reserve your room now for a special conference rate!