ICON 2024
ICON 2024
ICON 2024
Oct. 15-17, 2024
Anaheim, Calif.
Don’t miss the largest single gathering in the public relations and communications industry!
This must-attend annual Conference provides PR, communications, and marketing professionals with unmatched networking and professional development. From inspiring keynote speakers to informative breakout sessions to countless opportunities to connect
with your peers, ICON is the place to be!
Not yet a PRSA member? This is your chance!
Registering for ICON will give you a FREE year of membership in PRSA in 2025.
Make your ICON 2024 hotel reservations at our Conference hotel, the Anaheim Marriott!
The deadline to book sleeping rooms at the Anaheim Marriott is Sept. 13, or when rooms sellout. Use the link below to book your room at the Anaheim Marriott.
Keynote Speakers
Melissa Etheridge
Grammy Award-Winning Rock Artist
Melissa Etheridge stormed onto the American rock scene in 1988 with the release of her critically acclaimed self-titled debut album. She received “Songwriter of the Year” honors at the ASCAP Pop Awards in 1996, and celebrated a career milestone with a victory in the “Best Song” category at the Academy Awards for “I Need to Wake Up,” written for the notable documentary “An Inconvenient Truth.”
In June 2020, Etheridge launched The Etheridge Foundation to support groundbreaking scientific research into effective new treatments for opioid use disorder. The Foundation works towards advancing treatment approaches that address the root causes of opioid abuse and make available better, more effective solutions for people to truly heal their opioid use disorder.
Crystal Washington
Technology Trends Expert and One of Forbes’ 50 Leading Female Futurists
Crystal Washington appears weekly on season two of the Emmy-nominated show “Life 2.0,” and major television networks regularly call on her as a tech expert. Her clients include Fortune 100 companies, among them Google, American Express, and Pfizer.
She’s also appeared in numerous publications, including "Entrepreneur" and "Bloomberg Businessweek". Washington is the author of "One Tech Action", an efficiency guide for non-techie professionals, and "The Social Media Why", a busy professional’s practical guide to using social media.
Gio Benitez
Award-winning Journalist, Co-anchor of “Good Morning America” Saturday and Sunday
Gio Benitez is the recipient of three national Emmy® Awards and two regional Emmy Awards. Benitez is also transportation correspondent for ABC News based in New York.
He covers aviation, space, railroads and the auto industry across all ABC News programs and platforms, including “20/20,” “Good Morning America,” “Nightline,” “World News Tonight with David Muir,” ABC News Live and ABC News Radio.
Joseph Abreu, APR, PRSA 2024 Chair invites you to ICON 2024 in Anaheim, California.
Need more reasons and managerial support to attend ICON 2024?
Here’s what your peers had to say about ICON 2023:
“I loved all the sessions. There was always one going on that I thought would be applicable to my job.”
“It was fantastic! Overall loved the programming and the networking! So good to see people in person!”
“As a first-time attendee, I was blown away by the information and conversation I engaged in. I learned so much and I can’t wait to implement the ideas I gained.”
Join us at ICON 2024 and see for yourself how terrific this annual Conference is!
Highlights from ICON 2023 in Nashville
Schedule at a Glance
ICON Conference Schedule at a Glance
Sunday, Oct. 13, 2024
2–7 p.m.
ICON Registration
1–7:30 p.m.
Health Academy Section Conference Day 1*
2:30–8:30 p.m.
PRSSA Student Conference Day 1*
Monday, Oct. 14, 2024
7 a.m.–7 p.m.
ICON Registration
7:30 a.m.–5:30 p.m.
Health Academy Conference Day 2*
8 a.m.–8 p.m.
Educators Academy Summit*
8:30 a.m.–6:30 p.m.
PRSSA Student Conference Day 2**
8:30 a.m.–4:30 p.m.
ICON Pre-Conference Seminar*
Tuesday, Oct. 15, 2024
7 a.m.–12:15 p.m.
Health Academy Conference Day 3*
7 a.m.–7 p.m.
ICON Registration
8 a.m.–5 p.m.
ICON Products & Exhibit Hall
8 a.m.–noon
ICON Pre-Conference Half Day Seminars
10 a.m.–6:45 p.m.
PRSSA Student Conference Day 3**
1–2:45 p.m.
ICON Opening General Session
(Keynote Speaker: Gio Benitez)
3:15–4:15 p.m.
ICON Professional Development Workshops Set 1
4:15–5 p.m.
ICON Open Networking and Refreshments in the Products & Exhibit Hall
5–6 p.m.
ICON Professional Development Workshops Set 2
7–9 p.m.
ICON Opening Reception
Wednesday, Oct. 16, 2024
8 a.m.–5 p.m.
ICON Registration
8 a.m.–3 p.m.
ICON Products & Exhibit Hall
8–9 a.m.
ICON Open Networking and Refreshments in the Products & Exhibit Hall
9–10 a.m.
ICON Professional Development Workshops Set 3
10–10:45 a.m.
ICON Open Networking and Coffee with the Exhibitors
10 a.m.–7:15 p.m.
PRSSA Student Conference Day 4**
10:45–11:45 a.m.
ICON Professional Development Workshops Set 4
noon–1 p.m.
ICON Open Networking Lunch
1–2:30 p.m.
ICON General Session
(Keynote Speaker: Crystal Washington)
2:30–3 p.m.
ICON Open Networking and Refreshments with the Exhibitors
3–4 p.m.
ICON Professional Development Workshops Set 5
4:15–5:15 p.m.
ICON Professional Development Workshops Set 6
5:15–7:15 p.m.
ICON Diversity & Inclusion Reception
Thursday, Oct. 17, 2024
7:30 a.m.–11 a.m.
ICON Registration
7:30 a.m.–11 a.m.
ICON Products & Exhibit Hall
7:30–8:30 a.m.
ICON Open Networking and Coffee with the Exhibitors
8:30 a.m.–12:30 p.m.
PRSSA Student Conference Day 5**
8:30–9:30 a.m.
ICON Professional Development Workshops Set 7
9:45–10:45 a.m.
ICON Professional Development Workshops Set 8
11 a.m.–12:30 p.m.
ICON Closing General Session
(Keynote: TBA)
* Open to all. Additional registration fees apply.
**Open only to Students and Student Advisers
Schedule is subject to change without notice. Check back frequently for the most up-to-date schedule.
Agenda
Full Conference Agenda
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Speakers
Speakers
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Registration Info
Conference Rates
ICON CONFERENCE REGISTRATION
| Member Type | Standard Rate After 9/13/2024 |
|---|---|
| ICON | |
| Member | $1,895 |
| Non Member | $2,195 |
| PRSSA ICON | |
| Members & Faculty Advisers | $400 |
| Non-Member | $435 |
| Health Academy Conference | |
| Section Member | $1,295 |
| PRSA Member | $1,395 |
| Non-Member | $1,495 |
| Health Academy Conference + ICON | |
| Section Member | $2,590 |
| PRSA Member | $2,690 |
| Non-Member | $3,090 |
| Educators Academy Summit | |
| Section Member | $150.00 |
| PRSA Member | $160.00 |
| Nonmember | $170.00 |
| Educators Academy + ICON | |
| Section Member | $1,840.00 |
| PRSA Member | $1,850.00 |
| Nonmember | $2,130.00 |
| Faculty Adviser + Educators Academy Bundle | |
| PRSSA Faculty Advisers | $495.00 |
| ICON Speaker Rate | |
| Member | $945 |
| Non Member | $1,245 |
| ICON Military Rate | |
| Member | $995 |
| Non Member | $1,295 |
PRE-CONFERENCE REGISTRATION
| Title | Type | Day | Price |
|---|---|---|---|
| Battle Ready: Navigating Crisis Communication and Cyber Crises in Today’s Harsh Realities | Full-Day | Mon., Oct. 14 | $695 |
| Captivate & Compel: Become a More Powerful, Persuasive Presenter | Half Day | Tues., Oct. 15 | $495 |
| How to Navigate Mis/Disinformation Through Effective Crisis Management Frameworks | Half Day | Tues., Oct. 15 | $495 |
SINGLE DAY REGISTRATION
| Day Rate | |
|---|---|
| Member | $795 |
| Non Member | $995 |
Not yet a PRSA member? This is your chance!
Registering for ICON will give you a FREE year of membership in PRSA in 2025.
Hotel & Travel Info
Hotel & Travel Information
Conference Hotel
ICON will be held at the Anaheim Marriott, a 4-star hotel offering personalized service.
Anaheim Marriott
700 West Convention Way
Anaheim, California, 92802
Tel: +1 714-750-8000
The deadline to book sleeping rooms at the Anaheim Marriott is Sept. 13, or when rooms sellout. Use the link below to book your room at the Anaheim Marriott.
Book now for special Conference rates
Anaheim Welcomes PRSA for ICON!
We invite you to experience all that’s new in Anaheim. Experience our world-renowned attractions, dine like a foodie, sip award-winning craft beers and specialty cocktails, revel in our vibrant nightlife — choose your own sun-soaked Southern California adventure. Whether your visit is for one day or several, there is plenty to do in our vibrant destination. Your adventure is just beginning!
Airport Shuttle Services
Karmel Shuttle Service is offering discounted rates for PRSA 2024 Conference attendees!
Service to/from: LAX, SNA & LGB airports
SAVE $24 OFF roundtrip airport transfers!
Reservations are required, but quick and easy:
- Airport Transfers for conference attendees.
- Visit: https://www.karmel.com/ use PROMO CODE: PRSA24
- Convenient curbside pick-up at LAX, SNA & LGB just outside of baggage claim.
- Offering the best in Vans, Sedans, SUV’s, Limousines and Buses.
- Anaheim Resorts #1 airport transportation service with more than 25 years’ experience.
"LAXcar" Luxury Transportation Service
Exclusive offer for PRSA 2024 Conference Attendees!
Enjoy $30 OFF roundtrip airport transfers to/from LAX, SNA, and LGB airports.
- Visit https://laxcar.com/ and use PROMO CODE: PRSA30.
- You can email us at: info@laxcar.com
- Get an instant quote with effortless online booking
- For urgent concerns, please give us a call. Phone: +1 (310) 494-6100
- Meet & greet service at all terminals with luggage assistance
Local airport distances to Conference Hotel
- Los Angeles International (LAX) 35 miles
- Long Beach Airport (LGB) 18.2 miles
- John Wayne Airport-Orange County (SNA) 14.1 miles
Driving to ICON?
PRSA has secured a 20% discount at the Conference Hotel parking facility.
Please visit the ICON registration desk during the event to receive your parking voucher.
Sponsors
Sponsors
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ICON 2024 SPONSORSHIP OPPORTUNITIES
Jay Goldberg
Sales and Brand Partnerships Director
James G. Elliott Company
j.goldberg@jgeco.com
O: (917) 421-9070
C: (917) 733-3355
Mike Runkle
Manager, Chicago Office
James G. Elliott Company
m.runkle@jgeco.com
(312) 348-1210