PRSA Responds to Reports Tesla Eliminated PR Department

Recent news reports indicating that Tesla has eliminated its public relations department are alarming. If true, this action sets an extraordinarily dangerous precedent for blocking the continued free flow of information from one of the world’s most innovative and influential companies, as well as impacting the media’s ability to responsibly cover an organization’s activities.  

In a world fraught with instability, disengagement is not a path to success and can result in dramatic reputational ramifications with long-term consequences as current events continue to make exceedingly clear. Strategic communication counsel is a critical element of reputation management, as is a robust, fully functioning, effective and transparent communications process supporting the public’s fundamental right to know and the media’s ability to provide in-depth reporting.