PRSA Announces 2025 Board of Directors at Annual Leadership Assembly

Heide Harrell, M.A., APR, Named Chair-elect

NEW YORK, October 14, 2024 – PRSA today announced its 2025 Board of Directors. The delegates of the 2024 Leadership Assembly elected Heide Harrell, M.A., APR, as Chair-elect, as well as eight other members to serve in officer and director positions beginning January 1, 2025.

“The depth of experience of the 2025 Board will be instrumental in delivering long-term solutions that drive the organization forward,” said Dr. Felicia Blow, APR, Chair of the 2024 Nominating Committee. “We welcome their leadership and expertise as we execute on our strategic priorities to ensure continued growth and relevance in the profession.”

Officers (one-year term):
Chair-elect – Heide Harrell, M.A., APR
Treasurer – Kevin Waetke, APR, Fellow PRSA
Secretary – Teresa Valerio Parrot, Ed.D., APR

Directors (two-year term):
East Central District Director: John Palmer, APR
Mid-Atlantic District Director: Cayce Myers, Ph.D., LL.M., J.D., APR
Western District Director: Paula L. Pedene, APR, Fellow PRSA
Director-At-Large (converted Northeast District Director): Chuck Wallington, Ph.D.
Director-At-Large (converted Tri-State District Director): Andrea Gils Monzón
Director-At-Large: Sam Sims, APR, Fellow PRSA

About Heide Harrell, M.A., APR
Harrell is currently Director of Communications for Central Arkansas Water, a metropolitan water system that serves almost 500,000 Arkansans in eight counties. Prior to Central Arkansas Water, Harrell was vice president and communicators director of the Private Wealth Management division at Stephens, one of the largest, privately held independent investment firms off of Wall Street, as well as director of marketing and business development at Rose Law Firm, the oldest law firm west of the Mississippi River.

Additionally, Harrell spent nearly eight years working for two of Arkansas’s top advertising agencies. 

Her many PRSA roles include serving as a member of the PRSA Board from 2020-2022 and as Secretary in 2023. With more than 20 years of communications and marketing experience, Harrell has contributed to committees and task forces that support PRSSA students and PRSA’s annual conference. She has also been Chair and Director of the Southwest District and President of the Arkansas Chapter.

About PRSA
PRSA is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Peru and Puerto Rico. Guided by its Code of Ethics, PRSA empowers its members to succeed at every stage of their careers through a wide breadth of premium professional development programs, exclusive networking events and leadership opportunities. Signature events include the Anvil Awards, and ICON, the premier annual gathering for communications professionals and students. For more information, visit www.prsa.org.

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Media Contact:
Courtney Vance
(212) 460-0307
courtney.vance@prsa.org