Lori Croy, APR
Lori Croy, APR, is the communications director for the Missouri Department of Commerce and Insurance. She focuses on helping Missouri citizens understand "who we are, what we do, and how we can help them." In addition, she is responsible for communicating with industry partners in the areas of insurance, banking, credit unions and professional licensing to ensure the protection of consumers while also maintaining a safe, level and competitive playing field. While this may sound boring, Lori gets to talk about everything from bail bond agents to earthquakes – yes, that's a thing in Missouri!
She also has 25 years of experience in higher education and private consulting. Lori is interested in a truly integrated communications strategy - taking down the traditional departmental silos and putting the audience's needs first. She has a passion for people and internal communications and believes humor is one of her communications superpowers. Bringing empathy to the role of leader is essential to her.
In addition to being creative in her government role, Lori is an award-winning children's book author, a frequent public speaker, and a food blogger. She holds an Accreditation in Public Relations (APR), is the current PRSA Public Affairs and Government Section chair, was the 2021 PRSA Public Affairs and Government Lloyd B. Dennis Distinguished Leadership Award recipient and is a Lean Six Sigma Green Belt.