APR Month
Welcome to APR Month!
Each April, we shine a special spotlight on the Accreditation in Public Relations (APR) credential.
This prestigious credential sets communications, public relations and marketing professionals apart from the rest of the industry.
These three letters identify you as someone who goes above and beyond to achieve exceptional results in today’s competitive world.
Most global employees (86%) agree that certifying their skills improves their chances of securing a better or higher-paying job, improving their career trajectory overall, according to recent research from The Harris Poll.
The APR:
- Asserts professional competence
- Communicates professional expertise, plus personal and professional dedication and values
- Reflects progressive public relations industry practices and high standards
Save $35 when you bundle PRSA membership with an APR application enrollment.
Congratulations!
A well-deserved round of applause to all the 137 communications and public relations professionals who earned their APR or APR+M in the period from March 2024 through February 2025.
Download the full list
Take advantage of the following resources designed to help you learn more about getting your APR.
LIVE WEBINAR
Ask the APR Expert
April 30, 2025 1:00 p.m. – 2:00 p.m. (Eastern Daylight Time)
Interested in becoming an APR, but don’t know where to start? Grab a virtual seat and let us help you on your journey to #PowerUpYourPRofessionalLife!
On-Demand Webinar
The Value of Accreditation:
What APR Can Do for You and Your Career
What is Accreditation in Public Relations (APR) and why should it matter to you? Join us for a discussion of the APR process and the value this prestigious credential brings to you and to your career. Two communications professionals who have earned their APR will lead the webinar and share their personal experiences.
Jacque Coe, APR, Fellow PRSA
"The ROI on the APR was incredible because it boosted my knowledge, I became more strategic, and my salary increased by about 40% within the first two or three years.”
On-Demand Webinar
APR Practice Examination
This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.
Marsha Pitts-Phillips, APR
"Going through the process of APR was really helpful, particularly as an independent practitioner.”
John Gregory Clemons, APR, ABC
"When I look at resumes of people trying to get jobs at the organizations where I worked, I always look at APR first."
On-Demand Webinar
APR Panel Presentation:
Secrets to Success
Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.
Ray Day, APR
PRSA 2025 Chair
"There are a lot of professional organizations in our industry but there's only one that has that APR and that credential."
On-Demand Webinar
APR+M Process and Overview:
Everything You Need to Know
Join this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry!
