APR Month
Welcome to APR Month!
Each April, we shine a special spotlight on the Accreditation in Public Relations (APR) credential.
This prestigious credential sets communications, public relations and marketing professionals apart from the rest of the industry.
These three letters identify you as someone who goes above and beyond to achieve exceptional results in today’s competitive world.
A special message from 2024 PRSA Chair, Joseph Abreu, APR, CPRC
The APR:
- Asserts professional competence
- Communicates professional expertise, plus personal and professional dedication and values
- Reflects progressive public relations industry practices and high standards
Take advantage of the following resources designed to help you learn more about getting your APR.
Webinar
APR: Nuts and Bolts Series
Session 1: APR Process and Overview
Wednesday, April 3, Noon-1 p.m. EDT
Session 2: APR Panel Presentation
Wednesday, May 1, Noon-1 p.m. EDT
Session 3: APR Examination
Wednesday, June 5, Noon-1 p.m. EDT
Join us online to learn all about the APR process, from application and candidate timeline to the Panel Presentation and the APR exam. You’ll also have opportunities to get your questions answered in three, one-hour sessions.
Learn More!Course/Workshop
APR Boot Camp
April 17-19, 2024
Registration Deadline Is March 18!
This course, held in Lansing, Michigan, is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local Chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)
On-Demand Webinar
Top Talents Compete Series
In this innovative on-demand webinar series, the live participants (previously recorded) were the ultimate judges to determine who’s got the greatest communication campaign. Across four sessions, attendees joined in to judge the best strategic framework in communication presented by three award-winning contestants with substantial expertise in entertainment, nonprofit, retail and technology.
- Session 1:
Who’s Got the Greatest Communication Campaign in the Category of Research - Session 2:
Who’s Got the Greatest Communication Campaign in the Category of Planning - Session 3:
Who’s Got the Greatest Communication Campaign in the Category of Implementation - Session 4:
Who’s Got the Greatest Communication Campaign in the Category of Evaluation
On-Demand Program
Executive Communication Online Series
The Executive Communication Online Series, consisting of six sessions, will enable you to transition from a traditional communication pro to an expert strategic communicator aligning with specific business goals. You’ll learn skills you can start applying immediately to your work.
Webinar
APR Panel Presentation: Secrets to Success
April 24, 2024, 2-3 p.m. EDT
Join this PRSA Learning Webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.
You’ll learn how to present your own research, planning, implementation and evaluation (RPIE) work, have a chance to ask questions and see why the project won national and regional awards.
On-Demand Webinar
Earning an APR and Then Some:
The Value of Ongoing Learning
Ever wonder if an APR is worth the effort? Find out all about Accreditation from two seasoned pros. They’ll discuss real-world benefits, from defining the value for clients and management to the way this has helped them create countless award-winning public relations campaigns.
You’ll also get tips for creating a powerful portfolio and conquering the Examination for Accreditation in Public Relations.
On-Demand Webinar
Demystifying the APR: Tips for Success
Learn how you can set yourself up for success to earn the Accreditation in Public Relations (APR) credential and showcase your professional competencies. You'll get candid, on-point from three APR experts who explain how you can stay the course, move past your fears and attack any test anxiety you might have.
On-Demand Webinar
The Value of Accreditation:
What APR Can Do for You and Your Career
What is Accreditation in Public Relations (APR) and why should it matter to you? Join us for a discussion of the APR process and the value this prestigious credential brings to you and to your career. Two communications professionals who have earned their APR will lead the webinar and share their personal experiences.
