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Storytelling Certificate Program

Today it is more important than ever for your brand’s stories to stand out. With 500 hours of content uploaded on YouTube in just one minute in 2021, it can be a challenge to make your story stand out and reach its target audience.

Certificate Program Modules:

  • The Art of Storytelling
  • Story Discovery
  • Story Creation – Structure
  • Story Creation – For Multiple Formats
  • Story Amplification
  • Storytelling ROI and Putting It Together

This certificate program is designed for:

  • PR and communication professionals.
  • Professionals who are responsible for corporate reputation.
  • Professionals responsible for managing a social media team.
  • Professionals creating content for their brands.
  • Professionals charged with getting the right audience to see their brands’ stories.
  • Communication leaders with five or more years of experience.

By the end of this course, participants will be able to:

  • Use strategy to create stories with purpose for their brand.
  • Understand where to look to uncover stories that will move the needle.
  • Learn the key elements of a compelling story and the different ways to structure stories.
  • Understand brand storytelling video best practices including equipment and tools to consider.
  • Determine how to get their stories in front of their target audiences.
  • Discover the tips and tools to measure ROI and show the value of their content.

 

Pricing

 Full Course
(All 6 Modules)		Individual
Module
PRSA Members$975$195
Nonmembers$1,225$245

 

Learning Modules in this Course

Click on the titles below to read more about each module.

Module 1
The Art of Storytelling

Your brand has stories. You’re charged with telling them. How do you tell stories with purpose and direction? Hear the storytelling experts explain the art of brand storytelling and learn how you can use strategy to create stories with purpose for your organization.

Module 2
Story Discovery

While finding the right story might seem like an easy task, all stories are not created equal. There is a process that brands should use to uncover and identify strategic stories that will move the needle for their organizations. Learn the tips and tricks that smart brand storytellers use to find strategic stories.

Module 3
Story Creation – Structure

You have a story, so where do you begin? Finding the right structure for your story can give even the best storyteller a case of writer’s block. Learn the key elements of a compelling story and the different ways to structure stories.

Module 4
Story Creation – For Multiple Formats

Lights, camera, action! Today’s communicator must be able to tell stories in different formats including video and other multimedia. Learn brand storytelling video and multimedia best practices and leave the session with video experience and tip sheets of equipment and other tools to consider.

Module 5
Story Amplification

Does the story really exist if nobody sees it? Many brands are creating content but it’s not reaching their target audiences. Learn how to get the right audiences to see the stories you’re creating.

Module 6
Storytelling ROI and Putting It Together

How do you measure success and show the ROI of your storytelling? Learn the tips and tools to measure ROI and show the C-suite the value of your content. The session also will summarize the series to put it all together.

Course Length

Course Duration: Approximately 5–6 hours
Module Duration: Approximately 45-60 minutes

 

Accreditation

Participants with the APR credential earn 0.5 renewal CEUs for each completed module of this course, for a total of 3.0 CEUs. Learn more about Accreditation.

Purchase Options

 

 

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