PROMISE & PITFALLS:
The Ethical Use of AI
For Public Relations Practitioners
Guidance from the PRSA Board of Ethics and Professional Standards (BEPS)
Download PDFGuidelines, Tips and Best Practices
Strategies & Tactics
![close up of eye with computer data close up of eye with computer data](/images/default-source/home/professional-development/ai-insights/4-steps.jpg?sfvrsn=8b51480_2)