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AI Insights

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PROMISE & PITFALLS:

The Ethical Use of AI
For Public Relations Practitioners

Guidance from the PRSA Board of Ethics and Professional Standards (BEPS)

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Guidelines, Tips and Best Practices

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Mastering the Machine: Creating an AI Policy for Your Organization

July 24, 2024
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Generative AI in Organizations:
Insights and Strategies from Communications Leaders

February 2024
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Charting the Path Forward for Employee Comms in the AI Age

March 2024
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Writing Effective ChatGPT Prompts

February 2024
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A Conversation on Managing the Ethics of AI

November-December 2023
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4 Steps to Take to Ensure the Accuracy of Your AI Content

November-December 2023
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November-December 2023
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S&T Live: How to Humanize AI

November 2023
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Generative AI for PR Counselors

On Demand
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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

September 11, 2023
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The Power and Purpose of AI in Media Relations

September 2023
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Navigating Ethical Implications for AI-Driven PR Practice

September 2023

Join the AI Community on MyPRSA for more insights and information.

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