Storytelling Intensive: Find, Shape and Tell Stories That Sell
Storytelling is the ultimate tool of persuasion. Multiple studies show that facts and data alone are simply not enough to win hearts and change minds.
So, every organization and every PR pro needs to build an accessible inventory of go-to stories they can use to captivate customers, members, donors, employees and other stakeholders — and compel them to action.
In this pair of hands-on webinars, you’ll build an inventory of potential stories for the biggest issues your stakeholders face; then you’ll have a chance to road test them with your peers and get direct feedback from storytelling expert, coach and author Rob Biesenbach.
You’ll come away with a reliable roadmap you can use to find, shape and tell stories that supercharge your content, make an impact and get the results you want. And you’ll be better equipped to counsel your leaders, team members and clients on their stories.
Webinar Series Episodes
Story Storm: Build a Bank of Go-to Stories for Every Occasion
May 7, 2025, 3–4 p.m. EST
In this engaging, hands-on webinar we’ll review the critical elements that give stories their power and look at a simple structure for putting together any story.
Then we’ll roll up our sleeves and conduct a story audit. That means identifying the biggest issues your stakeholders face, scouring your experience for relevant material, and assembling the raw materials for powerful stories.
You’ll come away with a bank of ideas — and even a few roughed-out narratives — that you can use to build content that connects, captivates and compels your most important stakeholders to action.
For your homework, you’ll be invited to prepare a two-minute story that either you or one of your leaders might use to amplify a message, explain a concept, rally a team or sway a skeptic.
Just record it on video and send it in advance of Part Two (Story Slam) and you’ll get (friendly) constructive feedback from Biesenbach and your peers.
Story Slam: 60 Minutes to Sharper Storytelling
May 21, 2025, 3–4 p.m. EDT
This engaging webinar will bring the learning to life. Biesenbach will share a handful of the submitted stories for viewing by the group.
The selected storytellers will get direct feedback from him. He’ll highlight the elements that work well, offer suggestions for how the stories can be improved and open up the discussion for other participants to weigh in via chat, all in a positive, supportive environment, of course!
A few lucky winners will get a free copy of his bestselling book, “Unleash the Power of Storytelling.” And those whose stories are not featured in this session will get individual feedback from Biesenbach via email.
And everyone will come away with actionable tips, ideas and the inspiration necessary to tell better stories and to provide more effective counsel to their leaders, team members, clients and others.
Presenter
Accreditation
Registration Options
PRSA Members: $0.00
Nonmembers: $200.00 for each webinar in the series
Download an order form for each session you would like to purchase.