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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
Use our search function to easily explore and find the opportunities that best match your career interests and needs.
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Certificate ProgramCourse/WorkshopPublic Affairs: Practical Skills for Communicators
Mar. 5 – Apr. 9, 2025
Led by Lori Cory, APR, Director of Communications, Missouri Department of Commerce and Insurance, the course will take you on a journey, providing what you need to know to handle your work as a public affairs officer, and finally, introducing trending and visionary discussions about your future in public affairs and government.Categories: Communication Strategy, Special Interests -
Certificate ProgramCourse/WorkshopBetter Writing for Business: Basics and Brush-Ups
Apr. 1 – May. 6, 2025
Join this certificate program to explore what makes writing “good” and various ways to make your own writing better. From planning to polishing, we’ll look at best practices and ways to improve as a lifelong learner eager to continue to grow and build on success, and to apply new insights to professional challenges.Categories: Writing -
Course/WorkshopAPR Virtual Boot Camp
Apr. 2 – 4, 2025
This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)Categories: Accreditation Preparation & Renewal -
Course/WorkshopPR Fundamentals: Behavior-Based Theories & Practices
Apr. 29 – May. 6, 2025
This workshop will broaden your strategic thinking and sharpen your skills so you will be ready for the many challenges PR practitioners face daily.Categories: Communication Strategy, Crisis & Reputation -
Certificate ProgramCourse/WorkshopBold, Joyful & Just: DEI Leadership Certificate Program
May. 14 – Jun. 11, 2025
In five live, discussion-based modules, participants will explore social identity, bias mitigation and action tools for creating work cultures that are vibrant, relational and successful.Categories: Communication Strategy, Diversity & Inclusion, Special Interests, Techniques & Tactics -
Course/WorkshopCyber Crisis Communications: Navigating the Digital Minefield
May. 29 – Jun. 5, 2025
This three-part virtual workshop will provide PR and communications professionals with the knowledge, hands-on experience and confidence needed to navigate cyber crises.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics -
Course/WorkshopAI Tools for the Modern Communicator: Technology, Ethics and Future Trends
Oct. 28 – 30, 2025
Designed to equip working PR professionals with foundational AI knowledge, this series emphasizes how AI can enhance strategic decision-making, foster innovation, and ensure ethical practices in the rapidly advancing field of contemporary public relations.Categories: Emerging Trends, Ethics, Techniques & Tactics -
Certificate ProgramCourse/WorkshopA New View of Integrated Marketing Communications Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.Categories: Integrated Marketing Communications (IMC) -
Certificate ProgramCourse/WorkshopAdvanced Crisis Communication Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.Categories: Crisis & Reputation, Leadership & Management -
Certificate ProgramCourse/WorkshopAdvancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.Categories: Communication Strategy, Diversity & Inclusion -
Course/WorkshopAPR Practice Examination
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.Categories: Accreditation Preparation & Renewal -
Certificate ProgramCourse/WorkshopCommunicating to Manage Performance Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This dynamic skills-based program will empower managers, team leaders and supervisors to achieve high-performance performance every day, through effective, consistent workplace communication based on emerging management best practices.Categories: Communication Strategy, Leadership & Management -
Certificate ProgramCourse/WorkshopContent Marketing Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Content marketing is one of the most in-demand skill sets needed by today's successful communication professionals. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics with quantifiable business outcomes.Categories: Communication Strategy, Measurement & ROI -
Course/WorkshopCrafting the Perfect Pitch
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Most PR pros send pitches that are destined to fail. If your pitch arrives like everyone else’s, it’ll be treated like everyone else’s — it’ll be ignored. In this course, you’ll see how to craft a pitch that gets noticed and gain tools to become a master of the cold email pitch. Discover skills that go beyond the reach of an average PR pro. Effectively measure what you do so your client/employer knows what they’re getting from your efforts.Categories: Media Relations, Techniques & Tactics -
Certificate ProgramCourse/WorkshopCrisis Communication Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly.Categories: Crisis & Reputation -
Certificate ProgramCourse/WorkshopDigital Communication Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Equip yourself with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation, and the measurement of digital communication.Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics -
Certificate ProgramCourse/WorkshopDriving Change Through Internal Communications Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The best internal communications functions are ones that are at the epicenter of powering organizational clarity, business decisions and performance. The challenge is how do you get there? This program will cover the dimensions of what makes up a world-class practitioner and function, helping build the skills and capabilities needed to be successful in the increasing pace of today’s business environment.Categories: Communication Strategy, Special Interests -
Course/WorkshopExecutive Communication Online Series
Dec. 30 – 31, 2099
The Executive Communication Online Series, consisting of six sessions, will enable you to transition from a traditional communication pro to an expert strategic communicator aligning with specific business goals. Throughout the program, you’ll be learning skills you can start applying to your work immediately.Categories: Accreditation Preparation & Renewal, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management -
Certificate ProgramCourse/WorkshopExecutive Leadership Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This certificate program will cover the key components needed to become a highly effective communications executive. Participants will learn how to lead with authenticity, emotional intelligence, inclusivity and strong ethics.Categories: Leadership & Management -
Course/WorkshopHow the PESO Model Changes the Conversation for Communicators
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
The PESO model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Most of the industry had adopted the model, but not many truly know how it all works together and drives business results. Join Gini Dietrich, the founder and author of Spin Sucks and creator of the PESO model, to learn how to implement it within your organization. In this three-module course, you will learn: What the PESO model iCategories: Communication Strategy, Media Relations, Social Media, Techniques & Tactics
