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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.
Use our search function to easily explore and find the opportunities that best match your career interests and needs.
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Course/WorkshopAI Tools for the Modern Communicator: Technology, Ethics and Future Trends
Oct. 28 – 30, 2025
Designed to equip working PR professionals with foundational AI knowledge, this series emphasizes how AI can enhance strategic decision-making, foster innovation, and ensure ethical practices in the rapidly advancing field of contemporary public relations.Categories: Emerging Trends, Ethics, Techniques & Tactics -
Webinar10 Things Your Boss Wishes You Knew About Technology and Innovation In PR
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This webinar will explore some of the most recent trends in PR technology and innovation.Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
Certificate ProgramCourse/WorkshopA New View of Integrated Marketing Communications Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.Categories: Integrated Marketing Communications (IMC) -
WebinarAct Like a Communicator, Think Like a CEO
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.Categories: Communication Strategy, Leadership & Management, Techniques & Tactics -
WebinarAdvanced AI Strategies and Use Cases for Communications Pros
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.Categories: Emerging Trends, Techniques & Tactics -
Certificate ProgramCourse/WorkshopAdvanced Crisis Communication Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.Categories: Crisis & Reputation, Leadership & Management -
Certificate ProgramCourse/WorkshopAdvancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.Categories: Communication Strategy, Diversity & Inclusion -
WebinarAPR Panel Presentation: Secrets to Success
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.Categories: Accreditation Preparation & Renewal -
Course/WorkshopAPR Practice Examination
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.Categories: Accreditation Preparation & Renewal -
WebinarAPR+M Process and Overview: Everything You Need to Know
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry!Categories: Accreditation Preparation & Renewal -
WebinarAre You as News Literate as You Can Be? Webinar Series
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.Categories: Media Relations -
WebinarBoost Your News Writing Skills
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention quickly.Categories: Media Relations, Writing -
WebinarBrand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.Categories: Branding, Crisis & Reputation, Emerging Trends -
WebinarBridging Gaps: Communicating for Inclusive Healthcare: Voices from the Field: Experiences and Strategies
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join us for an enlightening panel discussion that will bring together distinguished panelists to explore the critical role of health equity in public relations and communications.Categories: Special Interests -
Case in PointCase in Point: Catching the AI Wave in Communications: Swim, Surf or Drown?
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid?Categories: Communication Strategy, Emerging Trends, Techniques & Tactics -
Case in PointCase in Point: How BMW, Transamerica and Charter Optimize PR Outcomes With Behavioral Science
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This eye-opening Case in Point will show how brands like BMW, Transamerica and Charter apply this science to exponentially increase PR and communication outcomes. Whether in your first year of PR or a seasoned practitioner, this Case in Point will leave you with an entirely new framework through which to consider how you communicate.Categories: Communication Strategy, Emerging Trends -
Case in PointCase in Point: Navigating Through a Disinformation Crisis
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Participants of this Case in Point will learn how to set organizations up for success before they are faced with misinformation as well as help them navigate through a disinformation crisis.Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media -
Case in PointCase in Point: Redefining How Communicators Work With Journalists in the New Media Landscape
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Join a New York Times reporter, top communications executive and leading national PR agency for the release of a new survey about what journalists want in today’s new landscape.Categories: Branding, Communication Strategy, Emerging Trends, Media Relations, Social Media -
WebinarCommTech and Data: What Communications Leaders Need to Know to Succeed
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics -
Certificate ProgramCourse/WorkshopCommunicating to Manage Performance Certificate Program
Dec. 30, 2099 5:01 a.m. – 6:01 a.m.
This dynamic skills-based program will empower managers, team leaders and supervisors to achieve high-performance performance every day, through effective, consistent workplace communication based on emerging management best practices.Categories: Communication Strategy, Leadership & Management
