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PRSA is the preeminent learning organization focused on professional development for public relations and communications professionals, offering a range of events, programs, and webinars designed to provide practical insights, enhance skills, and foster industry connections throughout the year.

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  •  Course/Workshop
    PR Fundamentals: Behavior-Based Theories & Practices

    Apr. 29 – May. 6, 2025

    This workshop will broaden your strategic thinking and sharpen your skills so you will be ready for the many challenges PR practitioners face daily.
    Categories: Communication Strategy, Crisis & Reputation
  •  Course/Workshop
    Cyber Crisis Communications: Navigating the Digital Minefield

    May. 29 – Jun. 5, 2025

    This three-part virtual workshop will provide PR and communications professionals with the knowledge, hands-on experience and confidence needed to navigate cyber crises.
    Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Advanced Crisis Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.
    Categories: Crisis & Reputation, Leadership & Management
  •  Webinar
    Brand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.
    Categories: Branding, Crisis & Reputation, Emerging Trends
  •  Case in Point
    Case in Point: Navigating Through a Disinformation Crisis

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Participants of this Case in Point will learn how to set organizations up for success before they are faced with misinformation as well as help them navigate through a disinformation crisis.
    Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Social Media
  •  Webinar
    CommTech and Data: What Communications Leaders Need to Know to Succeed

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.
    Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Crisis Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. Recent poorly handled crises in business, government and nonprofits show how ineffective crisis communication can set an organization back significantly.
    Categories: Crisis & Reputation
  •  Webinar
    Disrupting the Norm: The Future of Media Monitoring

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn how communications professionals can harness AI and data to inform strategy on reputation and the wider business.
    Categories: Crisis & Reputation, Emerging Trends
  •  Course/Workshop
    Executive Communication Online Series

    Dec. 30 – 31, 2099

    The Executive Communication Online Series, consisting of six sessions, will enable you to transition from a traditional communication pro to an expert strategic communicator aligning with specific business goals. Throughout the program, you’ll be learning skills you can start applying to your work immediately.
    Categories: Accreditation Preparation & Renewal, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management
  •  Webinar
    How Can Practitioners Make Their Crisis Communication Evidence-based?

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn about several crisis communication theories that are supported by empirical data, including Situational Crisis Communication Theory and Stealing Thunder Theory, along with other emerging research in the field.
    Categories: Crisis & Reputation
  •  Webinar
    In the Wake of Tragedy: Best Practices From Orlando's Nightclub Shooting

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting.
    Categories: Communication Strategy, Crisis & Reputation, Social Media
  •  Certificate Program
     Course/Workshop
    Navigating Today's Reputation Risk Management

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This on-demand certificate of completion program will introduce participants to the factors shaping today’s field of reputation risk management.
    Categories: Crisis & Reputation
  •  Webinar
    Online Reputation: Fixing Google Results, Wikipedia and More

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to explore the channels that make up your online reputation and discover tactics you can use immediately.
    Categories: Crisis & Reputation, Techniques & Tactics
  •  Webinar
    Principles of Effective Crisis Response

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.
    Categories: Crisis & Reputation
  •  Webinar
    PRSA Storytellers: Ethical Communications in the Military: Eliminating the Say/Do Gap on the Battlefield and Beyond

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn how the principles of ethical integrity can form the foundation for organizational success, and discover how to have a harmonious relationship with the media, even when the press wants information that could compromise operational security.
    Categories: Crisis & Reputation, Ethics
  •  Webinar
    Reputation Resilience: A Self-Assessment To Prepare for the Unpredictable

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn how to conduct a self-assessment of your organization’s ability to prepare for and navigate reputational challenges big and small.
    Categories: Crisis & Reputation
  •  Webinar
    The Conventional Approach to Influencer Analysis Is at a Standstill: Navigating the New Frontier

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn how to identify and rank influencers in an increasingly complex world of disparate data signals.
    Categories: Crisis & Reputation
  •  Webinar
    The Fire’s Out, Now What? What Organizations and Leaders Can Learn From Post-Crisis Assessments

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Every crisis can make you and your team better. Join this webinar to learn how to go beyond whether you met your goals and objectives to evaluate people, plans and processes without blame.
    Categories: Communication Strategy, Crisis & Reputation
  •  Webinar
    The Upside of Downturn: Unlocking the Hidden Benefits of Crisis

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Communications professionals know how to tackle the downside risks of crisis, but few understand how to leverage challenges for short- and long-term gain. In this webinar, participants will see the hidden organizational upside that crises unlock while employing tips to avoid individual and team burnout.
    Categories: Communication Strategy, Crisis & Reputation, Leadership & Management, Techniques & Tactics