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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.
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WebinarNavigating the Noisy Election Communications Cycle
Jul. 23, 2024 12:00 p.m. – 1:00 p.m.
Join this webinar to gain insights into cutting through the election cycle noise to convey clear, impactful messages.Categories: Special Interests -
WebinarPRSA IPA Business-Building Webinar Series: Mid-year Checkup
Jul. 24, 2024 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarWhen to Speak: A Discussion on Messaging and Viewpoints Around Social and Cultural Issues That Impact Sports
Jul. 25, 2024 3:00 p.m. – 4:00 p.m.
Have you ever wondered when to speak, where to speak and who should speak around social issues, and what the potential PR impact might be?Categories: Communication Strategy, Special Interests -
WebinarPRSA Storytellers: Co-creating Your Company’s Purpose and DNA: A Differentiator for People, Culture, Brand and Performance
Aug. 27, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn the exact methodology several large multi-national organizations use to develop their DNA in a way that generates enterprise-wide buy-in that gets results.Categories: Leadership & Management -
WebinarPRSA IPA Business-Building Webinar Series: Aug. 2024
Aug. 28, 2024 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarPRSA Storytellers: How To Identify and Develop New Storylines: A Strategic Approach
Sep. 10, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn strategic methods on how to navigate internal operations, pinpoint relevant data and secure leadership support as you strive to reinforce brand values through storytelling.Categories: Communication Strategy, Techniques & Tactics -
WebinarUnlocking PR ROI: How the Hahn Earned Lift Model Correlates With Sales Impact
Sep. 12, 2024 2:00 p.m. – 3:00 p.m.
Join us for an insightful webinar where Hahn Labs will delve into the powerful connection between PR efforts and tangible sales lift using the groundbreaking Hahn Earned Lift Model.Categories: Measurement & ROI, Special Interests -
WebinarAssembling the Digital Equity Puzzle
Sep. 18, 2024 3:00 p.m. – 4:00 p.m.
Learn how to put together the pieces of the digital equity puzzle in this webinar co-hosted by the Public Affairs & Government Section and Technology Section.Categories: Communication Strategy, Special Interests -
Webinar5 Tips for Getting the Word Out
Oct. 10, 2024 3:00 p.m. – 4:00 p.m.
In this webinar, you’ll learn five tips for writing with AI and getting the word out online.Categories: Writing -
WebinarPRSA IPA Business-Building Webinar Series: Oct. 2024
Oct. 23, 2024 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarPRSA IPA Business-Building Webinar Series: Nov. 2024
Nov. 13, 2024 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.Categories: Special Interests -
WebinarPredictive Analytics in a Polarized World: Using Communications Data To Know What’s Coming Next
Nov. 21, 2024 3:00 p.m. – 4:00 p.m.
Using real data from media coverage around this year’s election, this webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions.Categories: Emerging Trends, Techniques & Tactics -
WebinarAct Like a Communicator, Think Like a CEO
On-Demand
Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.Categories: Communication Strategy, Leadership & Management, Techniques & Tactics -
WebinarAPR+M Process and Overview: Everything You Need to Know
On-Demand
Join this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry!Categories: Accreditation Preparation & Renewal -
WebinarAPR Panel Presentation: Secrets to Success
On-Demand
Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.Categories: Accreditation Preparation & Renewal -
WebinarAre You as News Literate as You Can Be? Webinar Series
On-Demand
This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.Categories: Media Relations -
WebinarBoost Your News Writing Skills
On-Demand
Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention quickly.Categories: Media Relations, Writing -
WebinarBrand Reputation and Crisis Management: Practical Tips to Face Unexpected Issues and Crisis
On-Demand
Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.Categories: Branding, Crisis & Reputation, Emerging Trends -
WebinarCommTech and Data: What Communications Leaders Need to Know to Succeed
On-Demand
Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.Categories: Communication Strategy, Crisis & Reputation, Techniques & Tactics -
WebinarCorporate Environment and Personal Identity: Why Understanding Culture Is Key to Employee Engagement
On-Demand
Join this PRSA Learning Webinar where we will discuss the types of cultures that exist in organizations, key points to remember about personal identity, and how that information can be used to build a meaningful employee engagement program.Categories: Leadership & Management