Search Professional Development

Using real data from media coverage around this year’s election, this webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions.

Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.

Join this webinar to learn how NASA used the unique opportunity of the the total solar eclipse of 2024 to engage their publics through storytelling, partner activities and more.

This webinar will give you the information you need to determine whether “going indie” is right for you and if now is the time to make that leap.

Join this webinar to learn about the potential signals of change, how to prepare for game-changing events, and the action you, as a PR professional, should consider taking today to help your organization become more resilient.

Could you be writing better, easier and faster? Learn to save five hours a week — and get better results from your writing — in this webinar.

What happens when communications professionals feel confined by rigid expectations and a fear of failure? Innovation stalls, creativity shrinks and messaging becomes stagnant. When communicators don’t have the freedom to experiment, their ability to engage audiences with fresh ideas is stifled and opportunities to make meaningful impacts are lost. More importantly, the very essence of what makes communications a dynamic force in shaping a company’s image, brand and culture becomes diluted. Allow

Join this webinar to learn how to conduct a self-assessment of your organization’s ability to prepare for and navigate reputational challenges big and small.

Join this webinar to learn about strategies for anticipating and addressing rebuttals through fact-based preparation, understanding audience psychology and delivering your message with clarity and conviction.

This webinar will explore some of the most recent trends in PR technology and innovation.

Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.

Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.

Join this PRSA Learning Webinar designed specifically for military public relations practitioners looking to earn accreditation in the industry!

This series will provide you with key concepts that will enable you to be effective in assisting your clients, improve your own ability to be well-informed from reputable, standards-based sources and better recognize when we are being influenced or manipulated.

Join this webinar to learn how to craft high-impact news releases that capture an editor’s attention quickly.

Join us for this webinar as we explore how PR and communication professionals are crucial in helping organizations to build a "crisis ready" culture, leveraging both internal and external communication tools while preserving business continuity.

Join us for an enlightening panel discussion that will bring together distinguished panelists to explore the critical role of health equity in public relations and communications.

Communications technology, or commtech, is not new, but it is still vastly underutilized or ineffectively utilized among the strategic communications profession. Learn how to leverage commtech into campaign planning, reputation monitoring, crisis planning and more.

Join this PRSA Learning Webinar where we will discuss the types of cultures that exist in organizations, key points to remember about personal identity, and how that information can be used to build a meaningful employee engagement program.

Popular media pitching coach Michael Smart sees hundreds of successful pitches a year from all industries. From that perch he can tell you what today's time-starved journalists are responding to NOW, and what pitfalls to avoid.