How to Own Your Story in the New Media Landscape
June 15, 2021 2:00 PM – 2:55 p.m.
Is the email pitch dead? Getting noticed in front of journalists in a Zoom-riddled, post-pandemic world takes a powerful perspective and a compelling narrative, backed by data and LOTS of beautiful imagery. The opportunity to create and brand content, sell it to media and as a result become trend setters / shapers in this new media landscape is ripe, but email pitches won’t get you there.
This panel session will provide the opportunity to discuss what the pitch of tomorrow looks like and will feature PR pros who have created compelling content vehicles (e-newsletters, blogs, podcasts, trend reports and more) that serve as pitches and trends that are driving coverage in today's media landscape.
1. Learn how owned content can generate organic press coverage
2. Determine what owned content vehicles could be right for your client, brand, or destination
3. Learn how acting as media outlet can better position your client, brand, or destination to garner organic media coverage
This panel session will provide the opportunity to discuss what the pitch of tomorrow looks like and will feature PR pros who have created compelling content vehicles (e-newsletters, blogs, podcasts, trend reports and more) that serve as pitches and trends that are driving coverage in today's media landscape.
1. Learn how owned content can generate organic press coverage
2. Determine what owned content vehicles could be right for your client, brand, or destination
3. Learn how acting as media outlet can better position your client, brand, or destination to garner organic media coverage
