Lend Me Your Ears, Leap To Your Feet: A Speechwriter's Secrets For Inspiring Audiences
October 26, 2020 12:30 PM – 1:20 p.m.
Session Type: Tools & Techniques
PR pros obsess about reaching audiences. And we should. But do we become so focused on processes and protocols that we forget to ask: What’s interesting? What matters? The result is a message that just doesn’t cut it.
The good news is Eric Schnure, former White House speechwriter and co-author of “The Political Speechwriter’s Companion,” 2nd Edition (Aug 2019), will help you right the ship. Schnure encourages public relations professionals — both those new to the field and the most seasoned veterans — to be not only champions of their organizations but also advocates for the audiences they’re trying to reach.
Being an advocate for the audiences they are trying to reach means understanding the critical difference between two questions. The first is “What does it mean?”; the second is “Does it have meaning?” “Lend Me Your Ears, Leap to Your Feet” is a presentation built on the premise that the most effective communicators answer both questions — that is if they want their important messages to cut through the clutter and compel people to act.
Based on more than 25 years of serving leaders at the highest levels and experience teaching and conducting workshops around the world, Eric Schnure mixes the latest research, best practices/worst mistakes and practical tips to help communicators develop messages that resonate, that people remember and that make people act — really.
His sessions include video, humor and the testing of assumptions. Persuasion is a science and an art and Schnure draws on both to engage the audience, often asking questions and eliciting responses. He includes unique hands-on exercises that make the teaching points both practical and memorable.
By the end of this session, participants will be able to:
• Discern the difference between “What does it mean?” and “Does it have meaning?” as well as how only content with context persuades, inspires and compels people to act.
• Define the Monroe’s Motivated Sequence — a can’t-miss structure for persuasive communications — and how to apply it for their varied audiences.
The good news is Eric Schnure, former White House speechwriter and co-author of “The Political Speechwriter’s Companion,” 2nd Edition (Aug 2019), will help you right the ship. Schnure encourages public relations professionals — both those new to the field and the most seasoned veterans — to be not only champions of their organizations but also advocates for the audiences they’re trying to reach.
Being an advocate for the audiences they are trying to reach means understanding the critical difference between two questions. The first is “What does it mean?”; the second is “Does it have meaning?” “Lend Me Your Ears, Leap to Your Feet” is a presentation built on the premise that the most effective communicators answer both questions — that is if they want their important messages to cut through the clutter and compel people to act.
Based on more than 25 years of serving leaders at the highest levels and experience teaching and conducting workshops around the world, Eric Schnure mixes the latest research, best practices/worst mistakes and practical tips to help communicators develop messages that resonate, that people remember and that make people act — really.
His sessions include video, humor and the testing of assumptions. Persuasion is a science and an art and Schnure draws on both to engage the audience, often asking questions and eliciting responses. He includes unique hands-on exercises that make the teaching points both practical and memorable.
By the end of this session, participants will be able to:
• Discern the difference between “What does it mean?” and “Does it have meaning?” as well as how only content with context persuades, inspires and compels people to act.
• Define the Monroe’s Motivated Sequence — a can’t-miss structure for persuasive communications — and how to apply it for their varied audiences.
