Point and Pivot: How Crisis Can Reshape Ways of Working
April 22, 2021 1:00 p.m. – 2:00 p.m.
It goes without saying that the pandemic prompted a majority of companies in the healthcare field to rethink their approaches to managing internal and external engagement and expectations. The relationship between PR counsel and management can make a difference in a time of unprecedented crisis. This panel will discuss and share the scenarios and context that affected their communications decisions and learnings over the past year and how that has shaped their role as a communicator. Join us for this dynamic panel of leading communicators in the healthcare sector to learn how you can build upon your strategic skills and business acumen.
![Kerting Baldwin Kerting Baldwin](https://www.prsa.org/images/default-source/critical-matters/kerting-baldwin.jpg?sfvrsn=b49114be_0)
Kerting Baldwin, Ed.D., APR
Administrative Director, Corporate Communications, Memorial Healthcare System
Panelist