Social Listening 101: Can They Hear You Now?

A social media presence has become a requirement for institutions of higher education. But is your brand message resonating? Are your current initiatives performing as well as you had hoped? Are you connecting with prospective students or donors as well as you had hoped?

Learn from Matt Gerien (title) about how to monitor social media to understand the answers to these questions and more. This workshop will show you how to immediately understand how your higher education institution is being perceived, how to best engage your audience, and how to create impactful social media presence.