Why LinkedIn Is Worth Your Time

Did you know more than 40 million individuals use LinkedIn to search for jobs on a weekly basis? With 61 million senior-level users, it makes the platform a fertile ground for employee recruitment. Not to mention, LinkedIn is an excellent place to help your teammates and company executives learn from others and become thought leaders. During this presentation, Knight Stivender will share why LinkedIn is worth your time, tips for how to effectively use the platform, and real-world examples and statistics. 

MP&F partner and former director of Integrated Marketing and Data Analytics, Knight has over 20 years of experience using data to help businesses increase their market share and build engagement.  

- Attendees will understand the types of content that perform well on the platform and tips for boosting engagement. 
- Attendees will gain insight into the LinkedIn algorithm and how the platform prioritizes content.  
- Attendees will receive tips and tricks for optimizing performance on LinkedIn and building credibility.  

Knight Stivender - Partner, MP&F Strategic Communications. 

Knight Stivender has 20-plus years of experience using data and analytics to help businesses increase market share and build engagement and loyalty among stakeholders. As a partner in one of the South’s largest independently owned strategic communications firms and as former director of Integrated Marketing and Data Analytics, she consults on accounts with a need for data-based marketing strategy – including digital advertising, email marketing, experiential marketing, and SEO/content strategy. She has led account teams for Log Still Distillery, Aegis Sciences, ADS Security, the University of Tennessee, United Way of Middle Tennessee, Solstice Senior Living, Bone and Joint Institute of Tennessee, and the University of Pennsylvania. 

Prior to her role at MP&F, Knight was part of The Tennessean news team deemed a finalist for the Pulitzer Prize for breaking news coverage of the Nashville floods in 2010. She was awarded the Gannett company’s Innovator of the Year recognition in 2015 for her work to integrate content, communities and live events to help build a new generation of news consumers. Knight graduated from the University of Tennessee and was named Alumna of the Year in 2016. 

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