Work Smarter Not Harder - How to Implement Your Social Media Strategy with Frameworks and Processes That Generate Results

It's easy to talk big picture strategy, but what tactics does your team have in place to implement those ideas on social media? This session will walk you through practical frameworks and processes to help you execute the components of a successful social media strategy, including:

- Conducting a multi-channel content audit to create a data-driven strategy
- Utilizing content frameworks to post the right mix and variety of content 
- Taking a team-oriented approach to maintaining a shared social media content calendar
- Leaning on your influencers, volunteers and subject matter experts to create original social media content
- Layering your organization's brand voice and themes into social posting
- Knowing your strengths and roles – leveraging the right teams and staff already in place to work efficiently while generating buy-in for the strategy.