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PRSA is the preeminent learning organization for PR and communication professionals and offers a wide variety of events, programs and webinars throughout the year.

 

 

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  •  Webinar
    Advanced AI Strategies and Use Cases for Communications Pros

    Dec. 3, 2024 3:00 p.m. – 4:00 p.m.

    Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.
    Categories: Emerging Trends, Techniques & Tactics
  •  Webinar
    Total Solar Eclipse Generates NASA Excitement, Engagement, and Storytelling Opportunities

    Dec. 3, 2024 3:00 p.m. – 4:00 p.m.

    Join this webinar to learn how NASA used the unique opportunity of the the total solar eclipse of 2024 to engage their publics through storytelling, partner activities and more.
    Categories: Techniques & Tactics
  •  Webinar
    Going Indie: Making the Leap from Employee to Independent Practitioner

    Dec. 11, 2024 2:00 p.m. – 3:00 p.m.

    This webinar will give you the information you need to determine whether “going indie” is right for you and if now is the time to make that leap.
    Categories: Special Interests
  •  Webinar
    Five Ways To Improve Your Writing Process

    Jan. 30, 2025 3:00 p.m. – 4:00 p.m.

    Could you be writing better, easier and faster? Learn to save five hours a week — and get better results from your writing — in this webinar.
    Categories: Writing
  •  Webinar
    Permission To Play: Encouraging Creative Experiments in Communications

    Feb. 11, 2025 3:00 p.m. – 4:00 p.m.

    What happens when communications professionals feel confined by rigid expectations and a fear of failure? Innovation stalls, creativity shrinks and messaging becomes stagnant. When communicators don’t have the freedom to experiment, their ability to engage audiences with fresh ideas is stifled and opportunities to make meaningful impacts are lost. More importantly, the very essence of what makes communications a dynamic force in shaping a company’s image, brand and culture becomes diluted. Allow
    Categories: Leadership & Management, Techniques & Tactics
  •  Webinar
    Reputation Resilience: A Self-Assessment To Prepare for the Unpredictable

    Feb. 27, 2025 3:00 p.m. – 4:00 p.m.

    Join this webinar to learn how to conduct a self-assessment of your organization’s ability to prepare for and navigate reputational challenges big and small.
    Categories: Crisis & Reputation
  •  Webinar
    How To Get Your Point Across Quicker: Mastering the Art of Proactive Communication

    Mar. 13, 2025 3:00 p.m. – 4:00 p.m.

    Join this webinar to learn about strategies for anticipating and addressing rebuttals through fact-based preparation, understanding audience psychology and delivering your message with clarity and conviction.
    Categories: Communication Strategy, Techniques & Tactics