2021 Silver Anvil Finalists Announced; PRSSA Elects 2021-2022 National Committee
By John Elsasser
May 2021
Silver Anvil Finalists Announced
PRSA has announced the finalists for the 2021 Silver Anvil Awards, which honor outstanding strategic PR programs that meet the highest standards of performance in the profession.
PRSA named more than 100 campaigns across 84 categories and subcategories, including submissions from leading brands, agencies, nonprofit organizations, government agencies and universities.
The categories with the most entrants included Crisis Communications/COVID-19 Challenges, Influencer Marketing, Public Service, Content Marketing, CSR, Integrated Communications and Multicultural Public Relations.
Finalists include Edelman, FleishmanHillard, Ketchum, Weber Shandwick and TURNER, as well as iconic brands such as AT&T, Clorox, FedEx, General Motors and LinkedIn.
For a complete list of finalists, visit the PRSA website.
“Many of this year’s entries and finalists focused on the coronavirus pandemic, demonstrating innovative and important ways that campaigns could deliver messages surrounding safety, education and hope,” said Michelle Olson, APR, PRSA’s 2021 chair.
This year’s ceremony will be held as a virtual event on June 10 at 4 p.m. ET.
PRSSA Elects 2021-2022 National Committee
PRSSA has elected its 2021–2022 National Committee prior to the virtual Leadership Assembly on April 14-15.
As president, Rachel Meltzer will lead the 2021–2022 National Committee, which begins its one-year term on June 1. A student at the University of Oklahoma, Meltzer is pursuing a Bachelor of Arts in journalism with a concentration in public relations and a Bachelor of Fine Arts in drama with a concentration in stage management. She also has minors in arts management and entrepreneurship and human relations. Meltzer previously served as vice president of events and fundraising for PRSSA.
“I am incredibly excited and humbled to have been elected as the next president,” Meltzer said. “This past year has truly shown the resiliency of our members and Chapters and it has been so special seeing the efforts made by PRSSA to foster connections. I look forward to working with the incoming Committee to continue cultivating and investing in these connections across PRSSA.”
PRSSA Welcomes New Chapter at Tulane University
PRSSA has established a Chapter at Tulane University.
Tamar Gregorian, Ph.D., APR, will serve as faculty adviser to the new Chapter. She is a professor of practice of public relations and digital media marketing and communications. (Read our interview with Gregorian here.)
The PR major at Tulane University is housed in its School of Professional Advancement under the Media + Design program. Its mission is to provide students with the research and problem-solving skills necessary to create strategic, innovative, cultural and socially significant communication solutions.
PRSA New Orleans will support the Tulane University Chapter, helping foster student and professional connections by providing speakers, networking opportunities, career mentoring and other benefits.
PRSA Continues to Update Voices4Everyone
Be sure to visit Voices4Everyone, PRSA's recently unveiled strategic initiative that supports a national conversation building mutual understanding, trust and civic engagement through more inclusive civil discourse.
Voices4Everyone leverages the expertise, creativity and collective voice of the PR profession as communicators address the complex issues of civil discourse, civic engagement and ethical behavior; embrace diversity and inclusion in their broadest sense; and combat mis/disinformation.
Visit the site for updates at: voices4everyone.prsa.org.
Board Nomination Deadline Is Fast Approaching
The application process is wrapping up for the 2022 PRSA Board of Directors.
PRSA is seeking candidates to fill three available Executive Committee positions as well as director positions for five Districts and one director-at-large position.
Applications are due by May 25.
Visit the PRSA website for information on how to apply.
