3 Things Brands Need to Know About TikTok Today
By Carissa Flinders and Nicola Wellington
May 2022
On average, the U.S. adult spends 38 minutes on TikTok every day. With more brands looking to advertise on the platform, we highlight three ways that brands can optimize their presence and generate ROI.
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Carissa Flinders
Carissa Flinders is a data-driven marketing professional with diverse experience across PR, influencer and affiliate marketing, brand partnerships and social. She currently serves as the influencer marketing manager for leading global affiliate platform, Awin Global.
Nicola Wellington
Nicola Wellington is the U.K. marketing manager at Awin. Wellington manages Awin content for the U.K. market and has a keen interest in social trends and how this is shaping the digital landscape.
