5 Common Say-Do Gaps Leaders Inadvertently Exhibit
By Monique Farmer, APR
November-December 2022
As leaders, we’ve put a lot of thought, care and hard work into our journey. We’ve taken the time to cultivate our values, hone our leadership style and develop a philosophy for how we — and our employees — should approach the work to achieve success.
But for many of us, a “Say-Do Gap” often exists between what we expect of the people we lead and what we, as leaders, are doing in the day-to-day. We’re leading with inspiring words but failing to act as that strong, trusted example.
Here are some common examples of the Say-Do Gap, as well as some ideas for how you can close that gap and start living out your leadership style.
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Monique Farmer, APR
Monique Farmer, APR, runs a PR/Communication Consultancy, Avant Solutions, and is the creator of Anvil Ready, an online communication strategy builder that aids the communication professional in creating communication plans. She teaches at the University of Texas at Austin. Farmer previously served as the director of communications for Nebraska’s largest school district and in corporate communications for ConAgra Foods (now ConAgra Brands).
