5 Lessons for Marketing to Diverse Audiences
By Kristy Fair Ballentine
October 2022
Inclusive marketing has become an important way in which organizations show their commitment to DE&I.
If you think of DE&I as what actions are being taken, then inclusive marketing is how they’re being shared with your audiences in a way that resonates with them.
Here are five things to keep in mind when marketing to diverse audiences:
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Kristy Fair Ballentine
As senior director for global marketing and communications, Kristy Fair Ballentine is helping Ascom Americas transform into a healthcare workflow solutions company. Previously, as director for global communications at Lenovo, she built the company’s reputation through product launches, trade shows, sponsorships, storytelling and thought leadership.
