6 Ways to Build Relationships on LinkedIn
By Bridget Castellini
November-December 2023
While the importance of networking hasn’t changed in the past 25 years, how we build and nurture relationships certainly has. It’s increasingly happening through LinkedIn — called “the world’s largest professional network” for a reason — with over 950 million members and growing.
Individuals and companies turn to LinkedIn to learn more about connections and brands. In fact, according to LinkedIn, nearly half of its U.S. subscribers are using it once monthly, and in the 4th quarter of 2022, the network saw more than 15 billion user sessions.
In some ways, LinkedIn is a gigantic virtual networking event. It has transformed from a job-seeking platform into a place where you can expand your network, build relationships and grow your business.
Here are six ways to start using it that way:
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Bridget Castellini
Bridget Castellini is the managing partner of Wordsworth Communications and has over two decades of strategic communications experience. She is proud to cultivate a culture that attracts the best and brightest talent. Connect with her on LinkedIn: Bridget-Castellini.
