A PR Professional Readies for the Future
By Rebecca Holmes
September 2024
In my 25-year PR career, I’ve seen constant evolution. But the current pace of change is humbling and exciting.
Right now, we face the onslaught of AI, the increasing role of influencer marketing, the rise of content marketing, and a cross-channel imperative. This is a global communications shift. And we know that adjusting to this new world order is critical.
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Rebecca Holmes
Rebecca Holmes is a founding partner and chief growth officer at the Seattle-based Kiterocket. She currently serves as past chair of the executive committee of the PRSA Counselors Academy and as co-chair of the new DEI Committee.
