Agency Leaders Offer Their New Year Perspectives
By John Walker
January 2023
The latest headlines on the economy, war, misinformation, quiet quitting and a myriad of other harrowing issues lead to cautionary approaches to the coming months.
These macro issues provide communications professionals with endless possibilities to help our organizations and clients to communicate with clarity and authority. So, what are the trends and opportunities in 2023 that communications professionals should be prepared to embrace?
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John Walker
John Walker is founder and managing partner of Chirp, an integrated brand-marketing, communications, digital and PR agency for high-growth companies. He is also an adjunct professor at Georgia State University’s Robinson College of Business, and serves on the Executive Committee of PRSA’s Counselors Academy.
