Communicating Your Organization’s Future
By Stephen Dupont, APR, Fellow PRSA
March 2023
As people, we’re naturally curious about the future. We want to know what the future holds for us, for our families and our communities. We discuss the future, debate it and write about it.
To express possible futures, we create communications such as books, movies, plays and TV shows. We predict and forecast. We both worry and feel hopeful about the future.
Organizations and their industries are complex systems that must adapt to changes. The stakeholders with whom you communicate on behalf of your company want to know how your organization perceives the future, how it will adapt to changes and what it’s doing now to achieve its desired future.
Members-Only Content
This article is exclusive to PRSA members. Please sign in to continue reading.
Not a member?
Join PRSA to read more articles like this and to advance your communications career.
Print subscriptions to Strategies & Tactics are available for nonmembers.
Stephen Dupont, APR, Fellow PRSA
Stephen Dupont, APR, Fellow PRSA, is vice president of public relations and branded content for Pocket Hercules, a brand creative firm based in Minneapolis. He blogs at www.stephendupont.co. Contact him at stephen.dupont@pockethercules.com
