Demystifying Workplace Culture and Building a Strong Foundation
By Leah Gladu
June-July 2024
I believe well-being is the outcome of a strong culture. Research from Gallup backs this idea, showing that employees who feel valued and supported are more engaged, which not only bolsters company culture; it contributes to increased company profitability.
But all too often, I see companies get caught up in what culture means as they try to build or change it. Culture is an abstract concept, and many conflate it with tactics like team lunches, group outings and book clubs. While these activities certainly contribute to a sense of camaraderie, they aren’t culture.
Members-Only Content
This article is exclusive to PRSA members. Please sign in to continue reading.
Not a member?
Join PRSA to read more articles like this and to advance your communications career.
Print subscriptions to Strategies & Tactics are available for nonmembers.