EXCEL-lent News for S&T
By John Elsasser
June-July 2023
I’m delighted to announce that Strategies & Tactics has been named a finalist in the 43rd annual EXCEL Awards competition. The Newspapers-General Excellence category includes two other finalists: ACP Internist (American College of Physicians) and The AARP Bulletin (AARP).
The awards program recognizes excellence and leadership in association media, publishing and marketing.
A panel of more than 100 peer judges conducted a two-stage evaluation process and selected 211 finalists across 74 categories.
The ceremony — where the Software & Information Industry Association (SIIA) presents Gold, Silver and Bronze awards — will take place on June 27 in Washington, D.C.
This recognition marks the fourth major industry accolade for Strategies & Tactics since its debut in January 2018.
In 2019’s EXCEL Awards, S&T received Silver in the Newspaper-General Excellence category.
We were honored with the highest distinction, Gold, in the Association Trends 2022 TRENDY Awards in the Monthly Professional Society Magazine category. The entries for the Association Trends awards were judged based on their suitability for the audience, design attributes, and production and content quality.
For the 2021 TRENDY Awards, Strategies & Tactics also received Silver.
Thank you to all our contributors who help provide lifelong learning to advance the profession and the professional. I also want to thank PRSA’s leadership team for their continued support and our talented editorial team: Managing Editor Amy Jacques and Art Director Erika Kendra.
And Strategies & Tactics is not the only PRSA publication recognized by the EXCEL Awards this year. “75 Years of Impact and Influence: People, Places and Moments in Public Relations History” is also a finalist in the Books-General Audience Book category.
Published in 2022 to commemorate PRSA’s 75th anniversary, the book portrays the profession’s history through the stories of unsung heroes and celebrated figures. It chronicles the significant moments when public relations played a pivotal role in shaping national and global events, while also highlighting the continued evolution of the profession.(You can order a copy of the book here.)
More insights from S&T Live
The next Strategies & Tactics Live is on June 15 at 1 p.m. ET. Please join me on LinkedIn with my guest, PRSA CEO Linda Thomas Brooks. Ahead of this session, you can read her thoughts on imposter syndrome here.
Our episodes are always available for immediate playback on PRSA’s LinkedIn page, where you can find the archives (under Events). Nearly 25,000 viewers have tuned into the first 16 episodes, with guests including Marie Hardin, dean of the Donald P. Bellisario College of Communications at Penn State University; Michelle Sing, head of communications and philanthropy at JCPenney; and Mary Osako, vice chancellor for strategic communications at UCLA.
Meanwhile, we recently added another component to S&T Live. After the sessions, my guest and I will record bonus content exclusively for PRSA members. In May, Linda Rutherford, chief administration and communications officer for Southwest Airlines, discussed top-of-mind issues for CCOs, essential skill sets for today’s communicators, and her best leadership advice.
You can find the feature at this link.
