How Internal and External Comms Can Work Better Together
By Monica Miller Rodgers, APR
March 2024
“Whatever is said internally may go external, and whatever is said externally will surely be discussed internally.”
I shared this statement a little more than three years ago with the Aflac corporate communications director during an interview for my current position leading employee communications for the Fortune 500 supplemental insurance company with the famous duck brand.
While an interview process for an internal communications role may not always include interacting with the public relations lead, it should as the insight and relationship between these two disciplines continues to grow closer.
Members-Only Content
This article is exclusive to PRSA members. Please sign in to continue reading.
Not a member?
Join PRSA to read more articles like this and to advance your communications career.
Print subscriptions to Strategies & Tactics are available for nonmembers.