How Internal Communicators Can Master Executive Interviews
By Merrie Spaeth
March 2025
Most companies are now expected to produce their own media content to reach key audiences. For businesses, the term “media” has expanded beyond the traditional quarterly newsletter to include print, digital and video. That content ranges in length from short news flashes to long-form articles and in-house news shows.
Internal communications groups and PR staff produce all this media content, with input from subject matter experts, executives, customers and others. But to be successful and fulfill its promise, internal communication needs to be authentic and credible, not just a source of good news.
The following are some suggestions for getting good results.
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Merrie Spaeth
Merrie Spaeth was President Reagan’s director of media relations and now leads a team of communications consultants as president of Spaeth Communications, Inc., in Dallas. She is acknowledged as one of the most influential communication counselors in the world and as a thought leader in communication theory, executive training and coaching. Reach her at mspaeth@spaethcom.com.
