How Leaders Can Create Meaningful Connections
By Abigail Greenheck
April 2023
Today’s leaders often get elevated into their roles because they possess a specific subject-matter expertise, but one skill that may not receive as much attention is whether or not the leader is a good communicator.
To be successful, today’s leaders are expected to communicate effectively and efficiently in a wide variety of situations.
The recently released 2023 Edelman Trust Barometer shows that, in today’s polarized world, businesses are the only trusted institution (as compared to NGOs, government and the media) and CEOs are among one of the most trusted sources of information. These findings highlight the opportunity today’s leaders have to use strong communication skills to build trust and connection with key stakeholders.
Developing skills in these four areas can help leaders increase their communications confidence both inside and outside their organizations.
Members-Only Content
This article is exclusive to PRSA members. Please sign in to continue reading.
Not a member?
Join PRSA to read more articles like this and to advance your communications career.
Print subscriptions to Strategies & Tactics are available for nonmembers.
Abigail Greenheck
Abigail Greenheck is a Group SVP at Beehive Strategic Communication. She has more than 15 years of experience in the PR and advertising industry, with a primary focus in strategic communication. Greenheck has extensive experience in change management communication and developing channel-agnostic strategies that effectively engage key audiences.
