How PR Pros Can Keep Up With Evolving Technology
By Monique Farmer, APR
August 2022
People will always be at the core of the PR profession. We are the storytellers, the strategizers, the messengers and the connectors. But as our profession evolves, PR practitioners are using technology at an ever-increasing rate.
Over the last 20 years, emerging technology has had a growing influence on how we do our jobs each day, and on our profession as a whole. We use media outreach platforms to connect with the right journalists and publications, social media allows us to reach niche audiences in greater numbers and digital media has given us new avenues for sharing our message. The list goes on.
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Monique Farmer, APR
Monique Farmer, APR, runs a PR/Communication Consultancy, Avant Solutions, and is the creator of Anvil Ready, an online communication strategy builder that aids the communication professional in creating communication plans. She teaches at the University of Texas at Austin. Farmer spent 12 years working in the federal government prior to working in corporate communications for ConAgra Foods (now ConAgra Brands), then leading communication strategy for Nebraska’s largest school district. In March 2024, she published her first book, Chart Your Path: A 9-step Method to Getting Unstuck.
