How Student-Led Agencies Strengthen the Profession

Every year, we see students seeking more value from their higher-education degrees as companies look for skilled candidates who can benefit their businesses. Experiential learning, in which students gain knowledge by having experiences related to their fields of study, helps achieve mutual success for students and for the organizations that hire them.

For students pursuing degrees in public relations, experiential learning can follow the traditional internship route. But another, increasingly valuable opportunity for students to learn through experience and build their résumés can be found at student-run PR agencies at universities. At The Partnership, Atlanta’s longest-standing independent marketing, branding and PR agency, we chose to partner with a local student-run agency, bluestone at the University of West Georgia.

We believe that students who glean experience through a university PR agency will be more prepared and require less training as they begin their careers, a win for both graduates and employers.